Responsibilities

• Support the design, launch, and ongoing management of persona-based programs targeting key executive audiences (e.g., CIO, CFO, CISO, CDO).
• Support the execution of a channel strategy that includes digital marketing, events, etc.
• Develop and maintain program roadmaps, milestones, and success metrics as new initiatives are stood up.
• Create repeatable playbooks, templates, and frameworks that enable consistent execution at scale.
• Operate with agility—rapidly adapting plans, timelines, and deliverables as program needs evolve and new information emerges.
• Coordinate end-to-end logistics for persona-based events including executive roundtables, summits, advisory boards, and curated experiences.
• Manage event timelines, vendor relationships, venue selection, attendee communications, and post-event follow-up.
• Track event performance and capture insights to continuously improve future programming.
• Partner with cross-functional teams including Sales, Marketing, Solutions Architecture, and senior leadership to align persona strategies.
• Serve as a reliable point of coordination, keeping stakeholders informed of program status, risks, and dependencies.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels
• Experience in brand identity and voice development
• Experience creating brand marketing content

Preferred

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.