Responsibilities

• Own day-to-day management of Mattel Creations bespoke partnerships, serving as the primary point of contact for external collaborators.
• Lead cross-functional alignment across design, product development, legal, finance, and sales to bring partnership products to market.
• Guide product development timelines, ensuring alignment with brand strategy, partner objectives, and commercial goals.
• Develop and execute go-to-market strategies for partnership launches, including positioning, messaging, channel strategy and asset creation.
• Monitor performance metrics and optimize future partnership strategies based on insights and learnings.
• Build integrated marketing plans that support product launches and collaboration storytelling across owned and paid channels.
• Partner with creative and social teams to develop compelling campaign narratives that resonate with fan audiences.
• Oversee launch execution, ensuring seamless coordination across internal stakeholders and external partners.
• Oversee and support a Coordinator, providing clear direction, prioritization, and guidance across Mattel Creations marketing initiatives.
• Lead planning and execution of key fan activations, including Comic-Cons.

Requirements

• 6+ (4+ with MBA) years of experience in brand marketing, product marketing, partnerships, or experiential marketing (toy, entertainment, fashion, or lifestyle industries preferred).
• Proven experience managing cross-functional product launches and external partnerships.
• Strong understanding of fan culture and experience marketing to collector or enthusiast audiences.
• Experience executing large-scale live events (e.g., conventions, pop-ups, cultural tentpoles).
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• Strong communication and stakeholder management skills.
• Experience managing, coaching, or overseeing junior talent preferred.
• Highly collaborative, proactive, and detail-oriented.