Responsibilities

• Own the content strategy and editorial plan for assigned enterprise portfolios, aligning messaging to business priorities, audience needs, channel requirements, and measurable engagement goals.
• Partner with business stakeholders to develop clear, compliant communications that support growth, retention, member understanding, brand trust, affordability, care navigation, and member experience.
• Lead development of campaign, web, publication, product, sales enablement, member, employer, broker, and corporate storytelling content, including audio and video, as applicable to the assigned portfolio.
• Establish and apply brand voice, tone, editorial, accessibility, and content governance standards; ensure consistency across channels and reuse approved messaging to reduce duplication and rework.
• Lead web content strategy and digital content effectiveness, including information architecture, user experience, accessibility, and search-oriented content practices, in partnership with Digital and Web teams.
• Write, edit, proofread, and approve content for accuracy, clarity, grammar, brand alignment, audience relevance, and legal, regulatory, or compliance requirements; provide reciprocal proofing support across the content team.
• Lead complex editorial projects involving graphic designers, communications managers, subject matter experts, Legal, Compliance, Product, Sales, Clinical, Care Management, Digital, Web, executive stakeholders, agencies, and other partners.

Requirements

• Bachelor's Degree in English, Communications, Journalism or related field; or an equivalent combination of education and work experience
• Seven or more years of experience in copywriting or editorial services or developing corporate communications or marketing communications
• Knowledge of content strategy, copywriting, editing, research, content governance, accessibility, digital user experience, advertising, change management, and health-related communications
• Knowledge of corporate storytelling and communications for external audiences, including members, employers, brokers, community partners, and other stakeholders
• Ability to convert business strategy into action-oriented objectives and measurable results
• Ability to build consensus and provide strategic counsel across business, creative, digital, legal, compliance, and executive stakeholders
• Ability to apply audience, channel, accessibility, regulatory, and brand requirements too high-volume, high-impact content
• Knowledge of internal/employee communications
• Understanding of layout and design process
• Strong business acumen and political savvy

Preferred

• Experience in the health insurance industry

Benefits

• flexible work arrangements that include remote and hybrid opportunities and paid time off
• tuition reimbursement
• assist with student-loan repayment
• health, dental, and vision insurance
• programs that support your mental health and well-being
• bonuses and investment plans
• additional paid time to volunteer