Responsibilities

• Creates and maintains a consistent visual brand identity and messaging framework across all agency communications and customer touchpoints.
• Guides strategic communication and public relations approaches for advertising, marketing, paid media, website content, social media, digital communications, and emerging communication platforms.
• Develops and oversees the agency's paid media strategy, including campaign planning, audience targeting, budget recommendations, vendor management, and performance evaluation to maximize communication effectiveness and return on investment.
• Provides strategic communications and creative direction for agency campaigns by advising internal campaign leads, evaluating communication materials, identifying opportunities to elevate agency priorities, and ensuring consistent messaging, creative excellence, and brand standards across all communication channels.
• Recommends and implements communication standards, planning tools, and best practices that improve collaboration, consistency, and the effectiveness of communications across the organization.
• Plans, writes, edits, and oversees the development of content for internal communications, website content, social media, newsletters, annual reports, speeches, presentations, media materials, executive correspondence, and other agency communications.
• Serves as the agency's primary media contact by responding to media inquiries, coordinating interviews, preparing spokespersons, developing story opportunities, and representing the agency during media engagements.
• Develops and maintains relationships with journalists, editors, media producers, community partners, and other influencers to increase positive media coverage and strengthen Metro Waste Authority's reputation.
• Pursues strategic publicity opportunities through award submissions, conference presentations, speaking engagements, publications, and other opportunities that elevate the agency's visibility.
• Evaluates communication and marketing initiatives using data, analytics, and audience insights to recommend continuous improvements and measure organizational impact.

Requirements

• Bachelor’s degree in communications, public relations, journalism, marketing, or related field.
• Six (6) years of related experience.
• Advanced experience with computers, including in Microsoft Office and Adobe Suite.
• Experience designing and creating content for communications, media relations, and marketing.
• Valid driver’s license

Preferred

• Experience developing and implementing integrated strategic communication, public relations, or marketing plans.