Strategic Account Manager

Responsibilities

• Develop strategic digital media plans. Partner with Account Directors to understand advertiser and agency objectives and build audience-first, data-driven proposals across Versant’s sports and entertainment digital portfolio.
• Own the RFP process from pitch through activation. Manage proposal development, media planning, pricing inputs, inventory considerations, client-specific materials, and internal coordination to deliver thoughtful and timely responses.
• Build integrated advertising solutions. Work across digital brands, platforms, products, and capabilities to package solutions that address client objectives while identifying opportunities to maximize revenue across the portfolio.
• Ensure seamless campaign activation and stewardship. Partner with Ad Operations, Sales, Strategy, Marketing, Product, and other stakeholders to transition sold campaigns from proposal to launch, monitor delivery, identify risks, and support optimizations.
• Turn insights into client value. Use audience intelligence, campaign performance, marketplace trends, and client feedback to inform recommendations, develop compelling presentations and recaps, and support renewal and growth conversations.
• Strengthen how Digital Planning operates. Collaborate across teams to improve processes, share best practices, and build consistent, scalable planning approaches that support clients and Versant’s evolving digital revenue strategy.

Requirements

• Bachelor’s degree or equivalent experience.
• 2+ years of experience in digital media, advertising, media planning, account management, client services, or a related field.
• Experience developing digital media plans or advertising proposals based on client objectives.
• Working knowledge of the digital campaign lifecycle, including RFP response, planning, activation, delivery, optimization, and reporting.
• Strong analytical skills with the ability to interpret audience and campaign data and translate insights into clear recommendations.
• Excellent written and verbal communication skills, including experience developing client-facing presentations and proposal materials.
• Strong project-management and organizational skills, with the ability to manage multiple RFPs, campaigns, stakeholders, and deadlines in a fast-paced environment.
• Ability to collaborate effectively across Sales, Strategy, Ad Operations, Marketing, Product, Finance, and other cross-functional teams.
• Proficiency with Microsoft Excel and PowerPoint or comparable tools.

Preferred

• Experience developing advertising solutions across multiple digital properties, brands, or audience segments.
• Familiarity with paid social, programmatic media, ad-serving and business management platforms (e.g., Google Ad Manager, FreeWheel, Operative One), CRM systems, or digital measurement tools.
• Experience supporting advertisers across sports, entertainment, streaming, theatrical, or other consumer-focused categories.
• Experience using campaign performance and audience insights to identify renewal, upsell, or cross-portfolio opportunities.

Benefits

• Versant offers company-sponsored benefits, subject to applicable eligibility requirements and plan terms.
• VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.