Responsibilities

• Lead regional strategy for startups and AI companies marketing campaigns to drive demand for Stripe in AMER. Represent plans to the broader business in collaboration with demand gen team members.
• In collaboration with cross-functional partner teams, oversee execution of campaign tactics and messaging. Channels can include events, email, paid media, and SEO/AEO, among others
• Monitor pipeline results and compile campaign performance updates to be shared with stakeholders while driving continuous improvement through optimizations.
• Partner closely with the sales/sales development team to monitor pipeline health and ensure a smooth handoff of marketing leads

Requirements

• 7+ years of professional experience
• B2B marketing exposure
• Proven track record of defining and executing programs with a wide range of cross-functional stakeholders that deliver against funnel metrics and KPI
• Strong analytical skills with the ability to synthesize information and communicate it clearly
• Self-managing and proactive: We need someone who is proactive instead of needing to be told what to do for every step in Stripe’s dynamic environment
• Ability to deal with ambiguity: The ability to build, adapt, and maintain positive momentum is key for this role

Preferred

• Fluency with AI including leveraging native AI tooling and integrating LLM / agentic capabilities into everyday work
• Experience with awareness driving tactics like engagement or branding goals
• Paid/digital media exposure
• Event marketing experience. Have experience working on events, not required that they have led an event before
• Experience scaling programs with an eye toward repeatability and efficiency
• Understanding of the startup and AI company ecosystem as well as payments, SaaS, and financial technology sectors