Staff Product Marketing Specialist

Austin, TX (Hybrid)

$117K/yr – $160K/yrSenior Level5+ years expFull time

Posted 1 day ago

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Job Summary

Own and lead product marketing for Renesas Standard Products, driving NPD from market signals to business cases, and delivering global GTM, enablement, and channel programs.

Mentor a small, highly technical team through product lifecycle from definition to EOL
Translate market and customer insights into technical specs and solid business cases
Lead global GTM, pricing, and channel enablement across multiple verticals

Job Description

Responsibilities

Lead and mentor a focused team of product marketing professionals while managing the lifecycle of the Standard Products portfolio from definition to EOL.
Drive New Product Definition (NPD) by translating market trends, competitive research (TAM/SAM/SOM), and customer needs into technical specifications and strong business cases.
Execute global go-to-market strategies, establishing value propositions, pricing models, and volume discount structures across automotive, industrial, consumer, and data center verticals.
Enable global sales channels and distributors with technical collateral, training, and targeted demand-generation campaigns.
Partner with manufacturing operations to align build plans with market demand and safeguard against supply chain disruptions.

Requirements

Technical expertise in semiconductor fundamentals with a proven track record in New Product Definition for analog/digital devices.
Strong business acumen with the ability to interpret market data, model pricing, forecast revenue, and present complex ideas to executives and customers.
Bachelor’s degree in Electrical Engineering, Computer Engineering, Physics, or a related technical field (Master’s preferred).
5 to 8+ years of experience in product marketing, product management, applications engineering, or technical sales within the semiconductor industry.
Demonstrated leadership experience managing small, highly technical teams.
Experience with ModelN, SAP, and PowerBI is an advantage.

Benefits

Renesas offers a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, and pet insurance. In addition to elective benefit options, benefited employees receive company-paid life insurance and AD&D, LTD, short term medical benefits as well as paid sick time, paid holidays, and accrued paid vacation. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

Renesas Electronics

3.8 Glassdoor

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power. With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’

Founded in 1980

Tokyo, Tokyo, Japan

12K employees (704 in marketing)

www.renesas.com

70% recommend to a friend

89% CEO approval