Staff Product Marketing Manager, UDP

San Francisco, CA (On-site)

$204K/yr – $229K/yrSenior Level7+ years expFull time

Posted 8 days ago

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Job Summary

Own and drive go-to-market for Discord's developer platform, aligning product, marketing, and partnerships to grow developer adoption and platform monetization.

  • Define and execute GTM strategies that link market insights with developer adoption and long-term growth.
  • Lead activation and messaging efforts to resonate with game developers and publishers.
  • Build scalable enablement programs and coordinate cross-functional teams to bring the platform to market.

Job Description

Responsibilities

  • Develop and execute go-to-market strategies for Discord's developer platform through market research, customer segmentation, competitive analysis, and targeted programs that drive developer awareness, adoption, and long-term platform growth.
  • Lead activation initiatives across Discord's platform portfolio by crafting differentiated messaging, value propositions, positioning, and go-to-market motions that resonate with game developers and publishers.
  • Build and scale impactful Business Development and Developer Operations enablement programs—including training, playbooks, product collateral, competitive positioning, implementation guidance, objection handling, and customer-facing tools—to empower internal teams to successfully bring Discord's platform to market.
  • Define and track platform adoption goals, activation KPIs, and business metrics, continuously refining go-to-market strategies to improve developer adoption and create scalable, repeatable growth.
  • Act as the voice of developers and strategic partners, translating customer insights into actionable recommendations that influence product strategy, roadmap prioritization, positioning, and future platform investments.
  • Partner with Business Marketing, Developer Relations, and Communications to establish Discord's thought leadership within the gaming developer ecosystem through industry events, customer stories, technical content, and strategic partnerships.
  • Lead cross-functional go-to-market planning and execution across Product Management, Engineering, Business Development, Developer Operations, Developer Relations, Marketing, Design, and Legal to ensure successful product launches and organizational readiness.

Requirements

  • 7+ years of Product Marketing experience in B2B technology, gaming, developer platforms, SaaS, APIs, SDKs, or platform businesses.
  • Experience developing and executing go-to-market strategies for technical products and driving adoption through Business Development, Partnerships, or other customer-facing teams.
  • Experience building scalable enablement programs, including messaging, positioning, launch materials, training, playbooks, and customer collateral.
  • Strong understanding of developer ecosystems, technical audiences, and how to translate complex platform capabilities into compelling customer value propositions.
  • Excellent strategic thinking, communication, and storytelling skills with the ability to influence cross-functional teams and executive stakeholders.
  • Experience working in ambiguous, fast-moving environments and excitement for building new products, business models, and go-to-market motions from the ground up.
  • Passion for gaming, developers, and helping partners build successful communities on Discord.
  • Candidates must reside in or be willing to relocate to the San Francisco Bay Area (Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma counties). Relocation assistance may be available.
Discord logo

Discord

3.4 Glassdoor

Discord is used by over 200 million people every month for many different reasons, but there’s one thing that nearly everyone does on our platform: play video games. Over 90% of our users play games, spending a combined 1.5 billion hours playing thousands of unique titles on Discord each month. Discord plays a uniquely important role in the future of gaming. We are focused on making it easier and more fun for people to talk and hang out before, during, and after playing games.We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank. Join us in our mission! Take a look at https://discordapp.com/jobs for openings.

Founded in 2024
San Francisco, California, USA
4K employees (1,197 in marketing)
55% recommend to a friend
58% CEO approval

Traffic Signals

Monthly Visitors
600.3M
Monthly Google Ads Budget
$25.3K
Traffic Source Mix
Search
13.8%
Direct
76.7%
Referral
8.2%
Social
1.2%
Paid
0.1%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size
907 (23% of company)
Median Career Experience
11 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$995.4M
Last Raise
$10.9M
Secondary Market, 2 years ago

Funding History

  • Mar 2024
    Secondary Market
  • Nov 2022
    Series I
  • Mar 2022
    Secondary Market • $10.9M

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