Responsibilities

• Define Linktree's revenue product marketing strategy
• Own the long-term product marketing strategy for Linktree's monetization ecosystem, including subscriptions, add-ons, new revenue products, and future pricing initiatives.
• Develop the positioning architecture and messaging strategy that communicates the value of our paid experiences across user segments, markets, and creator verticals.
• Establish the strategic narrative for how Linktree evolves from a free product into a platform users are excited to invest in.
• Drive company-wide alignment around monetization priorities through clear customer insights, market intelligence, and competitive positioning.
• Influence pricing, packaging, and monetization strategy
• Partner with Product, Growth, Finance, and Executive Leadership to shape pricing, packaging, bundling, and monetization decisions before products reach market.
• Develop customer segmentation frameworks, willingness-to-pay research, and value-based positioning that inform strategic investment decisions.
• Create repeatable frameworks for evaluating monetization opportunities and emerging revenue products.
• Serve as a strategic thought partner on long-term revenue strategy rather than simply marketing existing products.

Requirements

• 8–12+ years of experience in Product Marketing, Growth Marketing, Strategy, or related roles, with significant experience leading monetization or subscription businesses.
• Demonstrated success influencing product strategy, pricing, packaging, or monetization decisions for consumer technology or SaaS products.
• Deep understanding of subscription businesses and key metrics including conversion, activation, retention, expansion, ARPU, LTV, and pricing elasticity.
• Exceptional strategic thinking with the ability to simplify complex product and business decisions into compelling customer narratives.
• Strong executive communication skills with experience influencing senior cross-functional stakeholders.
• Experience leading highly ambiguous, cross-functional initiatives without direct authority.
• Ability to balance long-term strategic thinking with hands-on execution when needed.
• Track record of mentoring teammates and elevating the quality of work across an organization.
• Passion for customer insights, experimentation, and using data to inform strategic decisions.

Benefits

• An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
• 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
• Employer contribution towards your retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program - we want each and every employee to share in the company’s success.