Responsibilities

• Build a deep, defensible understanding of developer and buyer audiences across this ecosystem: their jobs-to-be-done, segmentation, and personas. Synthesize customer, competitor, and market signal into a clear point of view and introduce the persona-led practices that keep cross-functional teams grounded in market reality.
• Serve as the voice of the market in product planning. Use your point of view to influence the quarterly and annual roadmap, weigh in on go/no-go and beta-exit decisions, and surface the market opportunities worth building toward.
• Develop differentiated positioning and messaging for BILL's API, developer, and integration offerings. Tailor it to each audience, lead positioning work with cross-functional stakeholders, and maintain a living competitive view of how other developer ecosystems and embedded-finance players position themselves.
• Own end-to-end go-to-market for new API capabilities, platform features, and partner integrations. Coordinate messaging, timing, channels, and cross-functional readiness across Product, Developer Relations, Marketing, and Sales. Define and track launch metrics including developer activation, time-to-first-call, integration attach, and partner-influenced pipeline.
• Build the developer and integration marketing programs that attract, activate, and retain developers and customers across the funnel. Own the supply-side narrative for why partners build on BILL. Develop pricing and packaging points of view to share with the Pricing team.
• Build repeatable, scalable sales enablement for the field: pitch narratives, battlecards, objection-handling guides, and discovery frameworks for platform and embedded-finance conversations, with segment-specific messaging for each buyer.
• Run win/loss analysis on platform and partner deals and translate findings into sharper positioning. Partner with the accounting-firm channel so advisors can advocate for BILL's embedded capabilities. Own the commercial outcomes for the domain.