Responsibilities

• Embed with product teams. Partner with product from early concept through launch: drive user and market research to shape what gets built, influence the roadmap, and carry initiatives all the way through.
• Own GTM end to end. Build positioning for each initiative and the portfolio narrative that ties it all together. Shape in-product experience (how we explain value, where users get context) alongside out-of-product channels, launching as one story, not two workstreams.
• Operate with rigor. Use data and strategic judgment to prioritize GTM investments across a wide portfolio. Pressure-test positioning and rollout plans — including risks and mitigations — and connect initiative results back to product and company goals.
• Elevate the craft. Model what excellent consumer product marketing looks like at Discord's scale: sharp positioning, launch plans built for multiple scenarios, and cross-functional collaboration that earns trust across Product, Comms, and Marketing.
• Drive cross-functional alignment. Coordinate across Product, Engineering, Design, Data, Comms, and Marketing on high-complexity consumer launches. Make the right thing happen because you know the user, understand what each team needs to care about, and know how to bring the right people together around the right decisions.

Requirements

• 6+ years of product marketing experience on consumer-facing products, with a track record of independently owning strategy and launches — not just executing someone else's playbook.
• You think at multiple altitudes at once: able to articulate product vision and write the tooltip copy.
• You're both a strategic storyteller and operator, able to connect high-level product vision to detailed GTM execution.
• You partner deeply with product teams: you drive user research, find ways to gain insight when the path is unclear, influence roadmap decisions, and carry initiatives from strategy through launch.
• Comfortable leading in ambiguous or evolving product spaces, including platform-level changes and first-of-their-kind experiences still being defined.
• You thrive running multiple high-priority threads, stay adaptable as priorities shift, and lead cross-functionally across Product, Engineering, Design, Data, Comms, and Marketing on high-complexity launches.
• Experience at a scaled consumer product company in social, community, gaming, or entertainment — somewhere the product had real users and real stakes.
• You use Discord personally or have a passion for gaming or community platforms.

Preferred

• Experience in growth programs (SEO, top-of-funnel, lifecycle marketing).
• Experience with trust-sensitive, privacy-adjacent, or phased consumer GTM.