Responsibilities

• First and foremost, design and refine messaging frameworks that clearly articulate customer problems, our solution, and why we win vs. key competitors
• Own GTM strategy for a major product area: define target segments, use cases, and differentiated positioning, and translate them into clear narratives and offers for the field
• Lead major product launches and cross-functional initiatives from concept through post-launch impact, aligning Product, Sales, Marketing, Customer Success, and Partnerships on a single plan
• Develop deep customer and market insight by partnering with product, customers, sales, and data teams to inform roadmap, positioning, and opportunity sizing
• Drive competitive intelligence for your area, turning noisy inputs into concise insights and guidance that influence product strategy and front-line execution
• Serve as an executive-ready storyteller, representing your product area in internal reviews, field enablement sessions, customer meetings, and external-facing content
• Mentor other PMMs and cross-functional partners, modeling high standards for craft, influence, and collaboration in a C7 “senior staff” capacity

Requirements

• 8+ years of product marketing experience in SaaS, including ownership of GTM for complex, multi-stakeholder products
• Proven work history at a top-tier SaaS company or similar rigorous environment that demonstrates impact and speed to market
• A track record of leading high-impact launches end-to-end (strategy, positioning, packaging, enablement, and measurement) with clear business results
• Exceptional storytelling and communication skills — you can distill complexity into crisp narratives for executives, customers, and field teams, and are a strong presenter
• Depth in revenue enablement, including building and rolling out pitch decks, playbooks, and competitive materials that change how teams sell
• Demonstrated impact on product and business strategy, using customer, competitive, and market insights to influence roadmap and investment decisions
• Experience partnering closely with Sales and CS leadership to align on pipeline, win-rate, and adoption goals and build plans to achieve them
• Comfort operating at senior-staff level (C7): working autonomously, leading cross-functional programs, and driving alignment across senior stakeholders

Preferred

• Background in B2B SaaS, risk & compliance, or data/analytics products
• Successful implementation of AI automated workflows for marketing content
• Experience in highly regulated or enterprise environments (financial services, public sector, or cybersecurity)
• Prior work on pricing & packaging, segmentation, or portfolio strategy
• Experience with crypto, web3, or blockchain analytics—or strong interest in becoming an expert in this space
• Experience managing or mentoring PMMs, or acting as a craft lead for a PMM pod