Responsibilities

• Own the strategy, roadmap, and delivery for Inkitt’s marketing-technology and measurement ecosystem — the tooling, data, and signal infrastructure that powers user acquisition and lifecycle across Galatea, CandyJar, and Ironblood
• Own mobile attribution and measurement end-to-end (MMP, SKAdNetwork/AEM, Conversions API): ensure clean, trustworthy signal flows to Meta, TikTok, and other channels, and continuously improve signal quality to drive more efficient spend
• Build the measurement and experimentation backbone — incrementality/true-lift testing, event pipelines, audience and segmentation infrastructure, and the dashboards and observability the Growth team runs on
• Own the martech stack and integrations (attribution, CDP/event pipeline, campaign & lifecycle platforms, ad-platform APIs): build-vs-buy decisions, vendor selection, and the governance, QA, and release process that keeps it reliable
• Sit embedded with User Acquisition, Growth, Lifecycle/CRM, Analytics, and Engineering — translate their needs into a martech roadmap and ship the tooling that compounds performance over time
• Drive features and tooling through the entire product lifecycle: ideation, specification, development, release, analysis, and iteration
• Establish data quality, privacy-by-design, and observability so the business can trust its numbers and move fast
• Communicate your experiment roadmap, hypotheses, and results to team members and leadership; educate and influence cross-functional stakeholders to secure buy-in
• Perform quantitative and qualitative research to explore and validate opportunities

Requirements

• 6+ years of professional experience (we measure years on the job, not years holding a “product manager” title) in a fast-growing B2C consumer tech company, with mobile app experience
• Deep expertise in marketing technology and measurement : mobile attribution (AppsFlyer / Adjust / Branch), SKAdNetwork/AEM and Conversions API/CAPI, event pipelines/CDP, and performance measurement and incrementality
• Proven track record building measurement, experimentation, and martech tooling that made paid acquisition and/or lifecycle materially more efficient
• Exceptional analytical skills where you can quantify both qualitative and quantitative data to make product and strategic decisions — i.e. Advanced SQL skills
• Strong technical fluency — able to partner deeply with engineering on data pipelines, integrations, and tooling (hands-on data-engineering background a plus)
• Experience partnering with paid-UA and/or lifecycle/CRM teams; familiarity with paid-social, paid-search, and DSP/programmatic measurement
• Self starter that can deliver results with limited supervision and thrives in a fast-paced, experimentation-driven environment
• Willing to roll up your sleeves to go above and beyond to make things successful, with a builder mentality and ownership mindset
• Autonomous
• Bring solutions instead of problems

Benefits

• 401k plan, designed to help you save for the future
• Health benefits tailored to your needs, including medical, dental, and vision coverage
• Professional coaching for everyone
• Team-building events, including our annual Tulum trip
• Unlimited access to our Galatea app and CandyJar app
• Unlimited budget for self-development books
• Charity donation of your choice at your one year anniversary
• Free lunch in office everyday
• Class Pass membership for US based employees and gym access for Berlin employees
• Dog-friendly offices in Berlin and San Francisco