Responsibilities

• Own the measurement strategy, operations, goals, and learning plans for a strategic set of Snap’s measurement solutions across 1P and 3P partners
• Be the primary driver of performance improvement across these solutions through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping
• Build measurement fluency across Marketing Science, Sales, Product, Product Marketing, Partnerships, and other cross-functional teams; influence roadmap priorities and adoption without direct authority
• Serve as a strategic advisor to senior executives at Snap, 1P, and 3P measurement partners and agencies, strengthening Snap’s collaboration with measurement partners
• Drive external thought leadership through white papers, conference presentations, industry committees, and narratives on measurement, ads efficacy, and Snap-specific analytics
• Lead meta-analyses, performance benchmarking, and playbook development to scale learnings and performance proof points across markets, verticals, and advertisers
• Establish operational excellence for first and third-party measurement, including solution evaluation, adoption, tracking, and governance
• Contribute to quarterly partner business reviews and product planning, highlighting trends, progress against goals, and opportunities for innovation in measurement and analytics.
• Use data and insights to identify innovation opportunities, make go/no-go recommendations, and guide strategic measurement decisions
• Utilize AI tools to more efficiently develop scalable data solutions, while maintaining rigorous standards for accuracy and statistical integrity

Requirements

• Deep expertise in digital advertising measurement ecosystem covering 1P and 3P solutions, including Brand, Direct Response (DR), Web, App, and offline
• Strong cross-functional skills, with a track record of influencing senior stakeholders and roadmaps without direct control
• Advanced proficiency in SQL, dashboarding, AI, and data visualization tools, with the ability to prime move technical work
• Strong knowledge of applied statistics, causal inference, time-series modeling, data mining, and measurement methodologies
• Excellent communication skills, including the ability to translate complex analytical and measurement concepts for executive audiences.
• Ability to balance strategic leadership with hands-on problem solving across enablement, measurement strategy, and individual-contributor initiatives
• Adaptability in learning and applying evolving AI systems and tools to remain at the forefront of data-driven decision-making, insights generation, and industry best practices
• Bachelor’s degree in a relevant quantitative or business field, or equivalent years of practical work experience
• 8+ years of post-Bachelor’s advanced analytics and measurement experience; or Master’s degree in a quantitative or business field + 7 years of post-graduate advanced analytics and measurement experience; or PhD in a relevant quantitative or business field + 4 year of post-graduate advanced analytics and measurement experience
• Experience in marketing science, product strategy, ads measurement or a related field within a technology, media agency, consulting firm, advertiser, or research company

Preferred

• Advanced degree in business, math, economics, engineering or a related field
• A deep understanding of the digital advertising and measurement ecosystem as it relates to Brand and DR
• Extensive direct work experience with large and small advertisers in vertical-specific domain across Brand and DR measurement
• Extensive direct work experience at an ads measurement company
• Experience with cross functional influence and peer development
• Self-starter who is equally comfortable presenting to C-level executives as “plugging in” and writing queries/code
• A proven track record of building and influencing client or partner relationships

Benefits

• Our benefits : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!