Responsibilities

• GTM Strategy Support: Support the GTM process for assigned product launches—from planning through execution.
• Cross-Functional Coordination: Assist in coordinating efforts across Engineering, Product, B2B Marketing, Sales, Legal, Support, and Customer Success to ensure launch readiness.
• Positioning, Messaging & Pricing: Refine customer positioning, messaging, and pricing strategies.
• Content & Collateral: Support the development and organization of content and collateral in partnership with Creative and Marketing teams.
• Launch Readiness Tracking: Maintain detailed launch plans, timelines, milestones, and deliverables in coordination with Program Management.
• Voice of Customer: Assist in planning and executing pre-launch initiatives, including alpha/beta testing.
• VOC Feedback & Refinement: Help capture and summarize early feedback to inform product refinements and messaging ahead of broader rollout.
• Sales & CS Onboarding: Provide hands-on support to Sales and Customer Success during initial onboarding and adoption phases.
• Readiness & Enablement: Ensure internal teams are trained and equipped with the necessary tools and resources to support new offerings; organize GTM documentation and FAQs.
• Post-Launch Optimization: Collect VOC feedback for product roadmap and support post-launch retrospectives and KPI tracking.

Requirements

• 8+ years of related experience with a Bachelor's degree; 6+ years and a Master’s degree; or equivalent experience in product marketing, sales enablement, product management, program management, or relevant GTM roles—ideally in a tech or SaaS environment.
• Experience supporting or managing cross-functional product launches of varying complexity.
• Strong project coordination and organizational skills, with the ability to manage simultaneous tasks.
• Excellent communication, collaboration, and stakeholder support skills.
• Basic understanding of product, UX design, and user experience.
• Proficiency in presentation design (Google Slides).

Preferred

• Experience in B2B or B2C software, marketplaces, or platform businesses.
• Familiarity with product development lifecycles.
• Experience supporting sales enablement or marketing operations.
• Proficiency with tools such as Jira, Confluence, Slack & PPM Tools.

Benefits

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location