Responsibilities

• Cross-Functional Program Leadership
• Own program management for the cross-functional Defector Mission Team, driving operating cadence, milestone accountability, and executive-level reporting across Data Science, Lifecycle/CRM, Outbound Sales, Product, and Finance.
• Serve as the connective tissue across teams, ensuring strategy, modeling, and execution stay tightly aligned toward the save-rate target.
• Segment Strategy & Acquisition Playbooks
• Collaborate with Research and Data Science teams to define customer cohorts by defection driver (FUD, experience, price-value) and prioritize the highest-propensity segments for action.
• Build acquisition playbooks tailored to each segment, and lead scoring and segmentation aligned to various data modeling frameworks
• Partner with Marketing to ensure the top of the funnel is fueled with the right leads to support segment strategy
• Data-Driven Targeting & Funnel Optimization
• Partner with Data Science to operationalize the daily defector propensity model, translating scores into actionable outreach lists and test-and-learn campaigns.
• Develop targeting strategy to filter out low-intent and self-serve leads before they reach Sales, and lead MQL SQL conversion modeling and funnel analysis.

Requirements

• Background in strategy, growth marketing or customer lifecycle management.
• Comfortable operating at the intersection of data science and go-to-market execution — able to translate models and scores into real campaigns and outreach.
• Strong program management skills, with a track record of driving cross-functional teams toward a shared, numeric outcome.
• Self-starter who can lead and influence without direct authority across Data Science, Sales, Product, and Finance partners.