Staff Brand Writer - Product

Responsibilities

• Own and deliver high-impact brand and product writing across campaigns, launches, and key user touchpoints.
• Translate complex product features and AI capabilities into clear, compelling, and natural language without sacrificing accuracy.
• Help shape and evolve the creative and content strategy across projects, contributing to how we tell cohesive product stories at scale.
• Partner closely with Product, Engineering, Marketing, Legal, and Research to develop aligned, user-centered narratives.
• Drive campaign development alongside designers and marketers, ensuring messaging is product-first, differentiated, and effective.
• Manage multiple projects simultaneously, balancing speed and quality in a fast-paced, evolving environment.
• Advocate for the user by using insights, data, and empathy to inform content decisions and improve the overall experience.
• Raise the bar for writing craft across the organization, pushing for clarity, precision, and excellence in every detail.
• Mentor and support other writers, providing feedback and guidance to strengthen the team’s overall output.

Requirements

• 7+ years of experience in brand, product, or content writing, with a strong portfolio demonstrating clear, compelling product storytelling across surfaces.
• Proven ability to synthesize complex product functionality into language that is simple, intuitive, and engaging.
• Experience contributing to or leading creative and content strategy across campaigns or product ecosystems.
• Strong cross-functional collaboration skills, with the ability to influence partners and align diverse stakeholders.
• Demonstrated ability to manage multiple priorities and deliver high-quality work in fast-moving environments.
• High level of craft and attention to detail, with a deep commitment to clarity, consistency, and quality.
• Experience working on AI-native or highly technical products is a strong plus.

Preferred

• Experience working on AI-native or highly technical products is a strong plus.

Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities