Sr. WW Brand Marketing Manager, DSP Program at Amazon.com | Austin, TX | $106K/yr – $160K/yr

Amazon.com

Sr. WW Brand Marketing Manager, DSP Program

Austin, TX (Unknown)

$106K/yr – $160K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Own cross functional DSP brand storytelling and campaign leadership by turning customer voices into bold, testable content and messaging plans that align with a unified DSP strategy.

Voice of the customer: Infuse interviews and focus groups into channel and content strategy to guide creative direction.
North star and governance: Set the DSP brand vision and road map, aligning with partners and agencies for scaled content.
Measurement and iteration: Track campaign impact and report results to leaders, driving continuous optimization.

Job Description

Responsibilities

Develop authentic and creative marketing plans and campaigns to both solve business needs and instill passion and engagement among the partner and delivery community
Introduce bold experimentation in storytelling and creative communications to educate and excite both internal and external audiences
Conduct interviews, including focus groups and message testing, injecting voice of the customer qualitative and quantitative data into our channel and content strategies
Establish a north star vision and roadmap for the DSP brand
Partner with agencies and internal creative teams to develop compelling content
Identify emerging topics and develop proactive plans with stakeholders
Look around corners to identify key moments in time around which to build campaigns that meet individuals where they are in their journey delivering on behalf of Amazon
Monitor and measure the effectiveness of marketing and campaigns and report out on them to leaders

Requirements

8+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience in marketing or marketing research
Experience using data and metrics to drive improvements

Preferred

Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Experience presenting metrics and progress to goal to senior leadership
Experience developing and executing campaigns across a multitude of timezones and languages
Experience using data and metrics to measure impact and determine improvements
Experience with test and learn, marketing optimization, and experimentation

Benefits

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off
parantal leave