Responsibilities

• Lead race, event, and sponsorship activations, including strategy, planning, partner coordination, execution, and post-event recaps.
• Lead the U.S. running ambassador program, including program strategy, partner relationships, budgets, and deliverables.
• Develop and execute run club, grassroots partnership, and digital community programs that drive engagement and support long-term community growth.
• Lead community content capture and real-time storytelling around activations to support broader brand amplification.
• Create the activation strategy, brand experience frameworks, and playbooks for retail community activations and run van/experiential programs.
• Provide strategic oversight of community program budgets, agencies, vendors, and reporting, including performance recaps and recommendations.
• Partner with the VP of Marketing to shape and operationalize the U.S. running community and partnerships strategy in alignment with global priorities.
• Influence cross-functional teams and key external partners to align community activations with wholesale, Tier Zero, and key account opportunities.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, or related field required.
• Seven (7) years of experience in community marketing, brand marketing, partnerships, experiential marketing, event marketing, or related fields.
• Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.

Preferred

• Passion for and experience in the trail running, outdoor, sport, or lifestyle industry.
• Experience leading ambassador, athlete, creator, or community partnership programs.
• Experience developing retail/community activation strategies and wholesale brand programs.
• Experience leveraging digital community engagement platforms (e.g., Strava) to drive community growth and brand engagement.
• Passion for running, the outdoors, and community-centered brand building.