Responsibilities

• Manage a portfolio of priority tradeshows, ensuring each event supports demand generation goals, regional priorities, and industry needs.
• Identify, evaluate, and recommend events based on standardized criteria, expected ROI, audience relevance, and competitive presence.
• Partner with Field Marketing, Sales, and Product teams to define goals, messaging, staffing needs, demos, and speaking opportunities.
• Lead end-to-end execution of all assigned tradeshows, including booth design and production, show services, AV, shipping, fabrication, warehousing, and on-site operations.
• Own vendor and agency relationships, negotiate contracts, manage estimates/POs, and ensure all deliverables meet brand and quality standards.
• Plan and execute on-site experiences such as meetings, executive engagements, customer activities, and ancillary events.
• Manage staff scheduling, briefing, on-site training, and run-of-show documentation to ensure operational excellence.
• Partner with the Demand Gen team on pre-event goals, digital campaigns, and registration strategy.
• Oversee on-site lead capture, attendee flows, giveaway strategy, booth activations, and brand presence.
• Ensure timely post-event follow-up, including lead upload, reporting, and performance analysis.