Sr. Technical Marketing Architect - Industrial Automation

San Jose, CA (On-site)

Salary Not AvailableSenior Level12+ years expFull time

Posted 5 weeks ago

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Job Summary

Own end-to-end industrial automation architecture and ecosystem adoption, translating complex customer needs into scalable, open, interoperable solutions.

  • Architecture ownership: design and validate automation architectures across PLCs, robotics, vision, sensors, motion, and edge/cloud platforms.
  • Ecosystem and go-to-market: shape partnerships with OEMs, system integrators, and vendors; drive marketing narratives and industry impact.
  • Customer outcomes and storytelling: translate requirements into proofs of concept and reference architectures; influence standards and forums.

Job Description

  • Architecture & Design: Design and develop comprehensive industrial automation architectures, integrating PLCs, robotics, machine vision, sensors, motion control, and cloud/edge technologies to address customer requirements.
  • Discovery & Solution Workshops: Lead technical discovery sessions, requirements analysis, and solution design workshops to identify automation opportunities and define implementation strategies.
  • Subject-Mmatter Expertise & evangelism: Serve as a subject-matter expert in industrial networking, functional safety, IIoT platforms, and digital transformation, clearly articulating Lattice’s value proposition.
  • Cross-functional & Partner Collaboration: Partner with cross-functional teams and external partners to co-design scalable automation solutions, ensuring design integrity and alignment with product roadmaps.
  • Customer & Partner Engagement: Engage with OEMs, system integrators, and industrial customers to translate complex requirements into actionable solutions, proofs of concept, and reference architectures.
  • Marketing & Thought Leadership: Drive technical narratives and marketing strategies that demonstrate Lattice’s leadership in automation, reliability, and digital innovation.
  • Industry Representation & Standards: Represent Lattice in industry forums and standards organizations to influence ecosystem direction and promote open, interoperable solutions.
  • Business Development Support: Support business development by identifying new opportunities, shaping go-to-market strategies, and cultivating relationships with key stakeholders.
  • Requirements & Qualification: BS/MS in Electrical, Computer, Systems Engineering, or a related discipline.
  • Experience & Track Record: 12+ years in industrial automation architecture, business development, or solution design.
  • Technical Expertise: Expertise in automation platforms, industrial networking, functional safety, security, and IIoT technologies.
  • Strategic Translation: Proven ability to translate complex architectures into actionable business strategies and drive ecosystem adoption.
  • Collaborative Deployment: Experience collaborating with OEMs, system integrators, and technology vendors on validation and deployment of automation solutions.
  • Communication & Influence: Exceptional communication and executive presentation skills with a track record of influencing customers and industry partners.
  • Strategic Orchestration: Experience in large-scale automation orchestration or IIoT platform deployment.
  • Technical Familiarity: Familiarity with PLC/CPLD/FPGA, control, telemetry, safety, security, Industrial HMI, Edge AI, and Smart Sensor applications.
  • Industry Contributions: Published contributions to industry standards, specifications, or automation best practices.
  • Pay Transparency & Structure: Benefits information aligned with company values and applicable law; market-based pay varies by location.
  • Compensation Context: Base pay range guidelines reflect U.S. market costs; actual pay depends on experience and role scope.
Lattice Semiconductor logo

Lattice Semiconductor

4.1 Glassdoor

Lattice Semiconductor (NASDAQ: LSCC) is the low power programmable leader. We solve customer problems across the network, from the Edge to the Cloud, in the growing communications, computing, industrial, automotive and consumer markets. Our technology, long-standing relationships, and commitment to world-class support lets our customers quickly and easily unleash their innovation to create a smart, secure and connected world.Lattice is headquartered in Hillsboro, Oregon and has locations around the world, including world-class R&D facilities, global operations facilities, and region-specific sales offices. Major operations locations include San Jose, California, Shanghai, China, and Manila, Philippines.

Founded in 1983
Hillsboro, Oregon, USA
1.5K employees (81 in marketing)
90% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
255.5K
Monthly Google Ads Budget
$460
Traffic Source Mix
Search
35.1%
Direct
23.5%
Referral
4.6%
Social
1.3%
Paid
0.4%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
32 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Post IPO Equity, 10 years ago

Funding History

  • Apr 2016
    Post IPO Equity

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