Responsibilities

• Drive IES growth by shaping the strategic direction of our full-funnel marketing investments alongside Marketing, Finance, and Sales leaders through decomposition of GTM strategy into measurable frameworks - identify the critical assumptions underlying the plan, size sensitivity, and design the measurement that unlocks them
• Execute marketing measurement through data instrumentation, reporting, marketing measurement models, experimentation, and other causal measurement techniques, powered by agentic systems
• Synthesize business performance narratives across the entire Digital and Sales funnel, shaping the unified understanding of performance drivers and headwinds against our target.
• Identify opportunities and operationalize motions to win against them, from top of funnel demand gen marketing all the way through to MQL, SQL, and closed opportunities via Sales.
• Unpack media channel contribution and drive continuous x-channel optimization to improve growth and ROI
• Own the data architecture and systems that power clean views on marketing performance - build and enhance with new data source and technology integrations.
• Build a durable understanding of the Mid-Market customer and the path to grow them via data-backed hypotheses and measurement

Requirements

• 8+ years in data science or analytics, including significant depth in marketing, growth, or go-to-market measurement, with a track record of driving strategy and impact across multiple initiatives or business units.
• Proven ability to direct growth roadmaps and influence strategy with data-backed hypotheses and measurement initiatives
• Demonstrated B2B marketing measurement expertise: deep, direct experience with demand gen and account-based marketing in a high-ACV product
• Experience with lead lifecycle and lead-quality measurement across the MQL through Closed Won funnel
• Expertise in marketing measurement techniques include advanced marketing models, experimentation, synthetic control, and channel attribution.
• Ability to partner with XFN leaders and advocate for DS projects that require downstream dependencies, own program prioritization and execution of a broad portfolio of DS responsibilities
• Deep strategic and business management thinking with domain knowledge on core finance, product marketing, and corporate strategy concepts
• Exceptional tops-down executive communication: proven ability to construct a data narrative in dynamic situations with Director and VP-level leaders
• Advanced SQL and Python, hands-on instrumentation and pipeline/ETL construction, and comfort working directly in large, multi-source enterprise data (CRM/Salesforce, Marketo, ad platform, web clickstream).
• Experience building and shipping AI agent systems for use by both internal and external teams