Sr. Specialist, Wholesale Marketing

Carlsbad, CA (On-site)

$93K/yr – $120K/yrSenior Level5+ years expFull time

Posted 2 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and execute seasonal wholesale marketing strategies for Specialty accounts, develop activation plans, and lead cross-functional campaigns, asset management, events, and performance tracking across wholesale partnerships.

Job Description

Responsibilities

  • Execute all seasonal wholesale marketing strategies across Specialty accounts and serve as the trusted marketing partner to sales rep and accounts
  • Develop account-specific activation plans that support growth opportunities, new account launches, and seasonal marketing priorities within portfolio
  • Partner closely with Sales, Visual Merchandising, Brand Environments, Community Marketing, and Brand Marketing teams to deliver integrated campaigns to accounts
  • Own the end-to-end development and deployment of wholesale fixtures, fixture rollouts, signage, marketing collateral, and POP across Specialty Accounts and identify opportunities to streamline processes
  • Monitor and manage wholesale partner physical and digital environments to ensure consistent and elevated brand presentation
  • Manage vendor and account relationships, production timelines, budgeting and planning for any Specialty Account needs
  • Partner with Visual Merchandising teams on planograms, custom installations, and in-store marketing programs, while identifying opportunities to enhance product and brand positioning and storytelling
  • Lead grassroots wholesale marketing events and/or educational clinics that support filed reps and Specialty Accounts, while also supporting the larger wholesale marketing team with tradeshows and other event opportunities that deepen consumer and partner engagement with brand
  • Develop tools, reporting, and processes that improve visibility, efficiency and scalability across the wholesale marketing team
  • Organize and distribute approved seasonal assets through DAM platforms and partner channels

Requirements

  • 5+ years of experience in wholesale marketing, retail marketing, brand marketing, or related field.
  • Proven experience managing fixture programs, POP development and merchandising initiatives
  • Experience supporting national retail partners, sporting goods retailers, department stores, or specialty accounts
  • Strong project management skills with the ability to manage multiple priorities simultaneously
  • Exceptional organizational skills and attention to detail.
  • Experience coordinating marketing assets, DAM systems, POP programs, retail activations, or visual merchandising initiatives
  • Strong written and verbal communication skills with the ability to collaborate across functions and influence stakeholders
  • Comfortable working in a fast-paced, entrepreneurial environment
  • Ability to lift up to 50 lbs.

Benefits

  • Health Insurance
  • Savings and Retirement Plan
  • Employee Assistance Program
  • Generous Vuori Discount & Industry Perks
  • Paid Time Off
  • Wellness & Fitness benefits
Vuori logo

Vuori

3.9 Glassdoor

Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. We’re evolving the definition of traditional activewear.

Founded in 2015
Carlsbad, California, USA
2.3K employees (269 in marketing)
72% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
4M
Monthly Google Ads Budget
$218.6K
Traffic Source Mix
Search
28%
Direct
62.9%
Referral
4.6%
Social
2.8%
Paid
1.5%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
206 (9% of company)
Median Career Experience
9 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$1.3B
Last Raise
$825M
Secondary Market, 1 years ago

Funding History

  • Nov 2024
    Secondary Market • $825M
  • Oct 2021
    Series Unknown • $400M
  • Aug 2019
    Series Unknown • $45M

Recent News