Sr. Specialist, Strategic & Brand Events

New York City, NY (On-site)

$86K/yr – $125K/yrSenior Level6+ years expFull time

Posted 1 hr ago

Job Summary

Own end-to-end planning and execution of marquee firm events, coordinating with attorneys, BD, and vendors to deliver high-impact experiences.

  • Lead multiple events from planning to execution, ensuring on-time delivery and alignment with business goals.
  • Collaborate with attorneys, Business Development, Marketing, and external partners to design meaningful attendee programs.

Job Description

Responsibilities

  • Plan and execute the firm's marquee conferences, regional client events, and strategic brand experiences.
  • Independently manage assigned events from planning through execution, ensuring timelines, budgets, and quality standards are met.
  • Partner with attorneys, Business Development, and internal stakeholders to align event programming with business objectives and audience needs.
  • Oversee event logistics, including venues, accommodations, catering, audiovisual, registration, signage, and on-site operations.
  • Manage multiple projects and competing priorities while proactively resolving challenges.
  • Collaborate with Marketing, Communications, and Creative teams on event invitations, promotional materials, signage, and other branded collateral.
  • Enhance attendee experiences through thoughtful programming, technology, and hospitality.
  • Coordinate sponsorship commitments, deliverables, and activations.
  • Build strong relationships with attorneys, internal teams, vendors, sponsors, and external partners.
  • Support event budgets, expense tracking, invoice processing, and financial reporting.

Requirements

  • Bachelor's degree and a minimum of six (6) years of relevant event experience, preferably in an Am Law 100 law firm or professional services environment.
  • Experience planning and executing corporate events, conferences, and client-facing programs.
  • Experience with CRM, event registration, or event management platforms preferred.
  • Strong organizational, project management, and multitasking skills, with the ability to manage competing priorities.
  • Excellent written and verbal communication, problem-solving, and interpersonal skills, with sound judgment and strong attention to detail.
  • Ability to work independently, take initiative, collaborate effectively, and maintain confidentiality.
  • Interest in using innovative AI technology, including Harvey and Copilot, to support efficient high-impact work.
  • Flexibility to travel and work extended hours, including evenings and weekends, as needed.
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McGuireWoods LLP

3.8 Glassdoor

McGuireWoods, one of the world’s leading law firms, has earned the loyalty of its many longstanding clients with deep and broad legal experience; a passion for understanding their businesses and markets; innovative delivery of practical, business-minded solutions; and unmatched service. With 1,100 lawyers in 21 offices worldwide, McGuireWoods’ continuing success comes down to one simple fact: The firm listens to its clients. That’s the reason they consistently place McGuireWoods among a select group of elite firms in surveys such as BTI Consulting’s Client Service A-Team, an annual ranking derived from unprompted feedback by general counsel and top decision-makers at Fortune 1,000 companies. McGuireWoods has been singled out for excellence on BTI’s Client Service 30 list 18 times.Financial Times also repeatedly recognizes McGuireWoods as one of the most innovative law firms in North America.Follow @McGuireWoodsLLP on Twitter facebook.com/mcguirewoodsinstagram.com/mcguirewoods_llpPosts may include attorney advertising and aren’t legal advice/opinion. Prior successes ≠ future results.

USA
2.4K employees (37 in marketing)
75% recommend to a friend
89% CEO approval

Salaries

Posted range

$86K/yr – $125K/yr

Taken straight from the job posting.

The middle of this range ($106K) is 43% above the median base salary for Event Marketing Specialist roles in the United States ($74K).

Event Marketing Specialist median pay in the United States

$74K/yr

Most pay falls between $68K and $80K. Based on 26 salaries.

See all McGuireWoods LLP salaries

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Sr. Specialist, Strategic & Brand Events

McGuireWoods LLP · New York City, NY · On-site