Sr Specialist, Rural Lifestyle Content Creator at Tractor Supply | Brentwood, TN

Tractor Supply

Sr Specialist, Rural Lifestyle Content Creator

Brentwood, TN (Unknown)

Salary Not AvailableSenior Level4+ years expPart time

Posted 4 weeks ago

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Job Summary

Own social content execution for a large brand, turning brand voice into scalable concepts, leading creators, and tying publishing to measurable performance across TikTok, Instagram, YouTube and emerging channels.

Lead Content Development: own social-first concepts, content calendars, on-location shoots, and cross-functional collaboration with analytics for rapid optimization.
People and Production: mentor creators, guide production plans, and oversee smaller-scale shoots with room to grow into direct leadership.
Measurement and Optimization: ensure publishing quality, tagging, asset management, and data-driven refinements to content strategy.

Job Description

Lead development of social-first content concepts that align with brand voice, seasonal priorities, and business objectives.
Provide day-to-day oversight, creative guidance, and mentorship to Social Content Creators (initially dotted-line, evolving to direct leadership as needed).
Review content prior to publication to ensure brand alignment, creative excellence, and performance optimization.
Develop and execute social content across platforms including TikTok, Instagram, Facebook, YouTube, Pinterest, and emerging channels.
Partner with analytics teams to interpret performance data and translate insights into actionable improvements in content strategy.
Contribute to content calendar planning and recommend adjustments based on trends, performance, and campaign priorities.
Create detailed shot lists and production plans to ensure efficient and effective on-location filming.
Lead smaller-scale productions independently while collaborating with larger cross-functional production efforts.
Oversee coordination with Store Managers, property owners, and internal stakeholders for content capturing logistics.
Serve as subject matter expert on emerging creator tools and platforms (YouTube Creator Studio, TikTok tools, CapCut, Canva Pro, Wyng, etc.) and recommend innovative applications.

Tractor Supply

3.4 Glassdoor

For more than 85 years, Tractor Supply has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 296 on the Fortune 500. The Company’s more than 52,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve. As part of the Company’s commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, and Allivet, a leading online pet pharmacy, in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness and rural living, ensuring customers and their animals thrive. From its stores to the customer’s doorstep, Tractor Supply is here to serve and support Life Out Here.As of June 28, 2025, the Company operated 2,335 Tractor Supply stores in 49 states and 207 Petsense by Tractor Supply stores in 23 states.

Founded in 1938

Brentwood, Tennessee, USA

21K employees (478 in marketing)

www.tractorsupply.com

53% recommend to a friend

71% CEO approval