Sr. Specialist, Media

Phoenix, AZ (Hybrid)

Salary Not AvailableSenior Level1+ years expUnavailable

Posted 12 hrs ago

Job Summary

Own end-to-end media planning, execution, measurement, and optimization for PetSmart’s integrated campaigns across enterprise media, search, and affiliate programs, collaborating with cross-functional teams and agencies to translate business priorities into effective plans.

  • Lead planning, execution, and performance analysis across multi-channel campaigns
  • Coordinate with agencies and partners to meet campaign workstreams and deliverables

Job Description

Requirements

  • 1+ years of experience in media planning, performance marketing, search & shopping, affiliate, or related digital marketing disciplines; previous agency or media buying experience preferred.
  • Working knowledge of marketing fundamentals and KPIs, including spend, conversion, ROAS, CAC.
  • Experience managing campaign workstreams, agency or partner deliverables, and performance analysis.
  • Familiarity with performance media and affiliate tools, such as: - i.e., Google Ads, SA360, Google Analytics, Microsoft Ads, Meta, Affiliate platforms, DV360, The Trade Desk, or similar tools.
  • Exposure with web analytics, performance measurement, or marketing effectiveness tools (i.e., Google Analytics, MMM partners, Neustar or LiveRamp and others) is a plus.

Benefits

  • PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.
  • Pet-friendly environment , bring your pets to work and enjoy the on-site dog park!
  • On-Site Events & Adoptions , enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals
  • “Top Dog” gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces
  • “Sit & Stay” Café serving fresh breakfast and lunch options, snacks, & more
  • “ Lil Paws” NAEYC-accredited onsite childcare facility providing high-quality early education
  • Paid Volunteer Opportunities to spend time doing good for causes close to heart
  • Print Center and Business Services , Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more

PetSmart

At PetSmart, we’ll do Anything for Pets. ❤️🐾 And the people who love them! Because we’re those people, too. Pets inspire and motivate us to bring our best selves to work each day. Our associates are devoted to ensuring that pets’ lives are happy and healthy. So, naturally, we’re devoted to ensuring that PetSmart is a happy and healthy workplace, too. Whether based in a store, salon, PetsHotel, distribution center, or at our home office, you’ll find yourself inspired and empowered to go further, reach higher, and make the most out of your #LifeAtPetSmart.As the largest specialty retailer in North America, we’re proud to employ approximately 50,000 associates across 1,660+ stores, seven distribution centers, and two home offices. Through our work with PetSmart Charities® and PetSmart Charities of Canada®, we’ve helped 11 million pets find their forever homes, donated over $500+ million in grants to make a difference, and earned the title of the leading funder for animal welfare.PetSmart takes data privacy very seriously, so please be aware that PetSmart will never ask for personal information, such as a driver’s license number or financial information before a candidate accepts an employment offer. Candidates will be asked to provide a social security number in the job application via PetSmart’s secured applicant tracking system, which can be accessed only via www.careers.petsmart.com. Candidates will never be asked to provide any of this information via e-mail.

Founded in 1987
Phoenix, Arizona, USA
31K employees (992 in marketing)

Funding

Total Funding
$15M
Last Raise
Debt Financing, 4 months ago

Traffic Signals

Monthly Visitors
14.4M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
40.3%
Direct
51.5%
Referral
6.6%
Social
0.7%
Paid
0.8%

Headcount Trend

Current headcount: ~30.5K

Recent News

Sr. Specialist, Media

PetSmart · Phoenix, AZ · Hybrid