Responsibilities

• Own day-to-day execution of organic social strategies for Shutterfly and Snapfish on priority channels such as Instagram, TikTok, and YouTube.
• Plan, manage, and execute social media editorial calendars that balance campaign moments, evergreen storytelling, reactive content, and platform trends.
• Create, edit, and publish social-first content—including short-form video, static posts, captions, and light motion—optimized for each platform’s native formats and best practices.
• Adapt and extend brand, influencer, and creator assets into organic-first executions (e.g., cutdowns, remixes, trend-forward edits, caption rewrites).
• Develop social content concepts and executions that drive reach, engagement, and relevance, particularly in short-form video environments.
• Manage content publishing through Sprout Social, including asset selection, caption writing, tagging, link strategy, and scheduling.
• Partner closely with Creative, Brand, Influencer, Ecommerce, Merchandising, and Customer Service teams to align social execution with business priorities and launch moments.
• This is a placeholder to maintain structure after pruning non-core items.
• Optimize social profiles, captions, hashtags, and metadata to increase discoverability and performance.