Responsibilities

• Lead and support a variety of marketing initiatives, including but not limited to:
• Email & Lifecycle Strategy
• Partner with the Director of Retention Marketing to shape lifecycle strategy and own the execution end to end.
• Build campaigns and journeys that drive engagement, content consumption, adoption, and retention
• Turn the strategy into an actionable plan: audience, messaging, timing, cadence, CTAs, success metrics
• Maintain the email calendar and segmentation strategy
• Campaign & Content Coordination
• Stay on top of upcoming content, product initiatives, and marketing priorities
• Connect content opportunities to email and lifecycle campaigns
• Provide guidance and support to other Retention Marketing team members with the messaging, audience, and content context they need

Requirements

• Strong project management and time management skills, with ability to keep track of multiple initiatives, meet deadlines, and clearly communicate expectations and status updates
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization and across various cultures
• A proactive self-starter mindset with the ability to work effectively in a fast-paced environment independently and as part of a team
• Comfort pulling and interpreting data
• A positive, team player attitude with strong oral and written communication skills
• Strong copywriting and editing abilities with high level of attention to detail
• Bachelor’s degree in marketing or related field
• 4+ years in marketing, including 3+ focused on email or lifecycle
• Experience building segmented campaigns and journeys, not just one-off emails
• Hands-on experience with a marketing automation platform (we use Braze)

Benefits

• Competitive salary
• Retirement plan plus employer matching
• Medical, life, and disability insurance plans
• Paid time off
• Paid holidays (including the week between Christmas & New Year)
• Conference and mission trip scholarships
• Family bonding leave