Sr Specialist Marketing Leads - Chicago IL
Anywhere
Chicago, IL (On-site)
$36/hr - $40/hrIn-houseFull-timeSenior level3+ years exp.
10 days ago
Sr Specialist Marketing Leads - Chicago IL
USA (Unknown)
Salary Not AvailableMid Level5+ years expFull time
Posted 10 days ago
Job Summary
Own the end-to-end email marketing lifecycle, from campaign build and deployment to automation, audience management, and performance optimization.
- Lead email campaigns and lifecycle programs across multiple audiences
- Own data quality, segmentation, and reporting to drive measurable outcomes
Job Description
Responsibilities
- Build, schedule, test, and deploy email campaigns using established templates and brand standards across multiple audiences
- Ensure emails are delivered accurately, on time, and aligned with business objectives
- Manage campaign calendars and deployment schedules
- Build and maintain HubSpot workflows and automated nurture programs that support timely, targeted communications across key audiences
- Create and manage landing pages, lead forms, and websites to support campaigns and goals
- Identify opportunities to improve workflow efficiency and automation performance
- Manage audience lists and segmentation strategies to support targeted communications
- Maintain contact data quality, database hygiene, and CAN-SPAM compliance
- Partner with internal teams to ensure data accuracy and proper audience targeting
- Monitor campaign performance and provide regular reporting on key metrics
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience
- 3 to 5 years of experience in email marketing, lifecycle marketing, marketing automation, or marketing operations
- Experience building and executing email marketing campaigns from concept through deployment
- Experience managing audience segmentation and contact databases
- Strong analytical skills with the ability to interpret campaign performance data and make recommendations
- Excellent project management and organizational skills
- Strong attention to detail and ability to manage multiple priorities simultaneously
Preferred
- HubSpot experience strongly preferred
- Experience creating and managing workflows, forms, landing pages, contact properties, and reporting dashboards within HubSpot
- Experience with marketing automation and CRM platforms
- Experience supporting multiple audiences
- Experience in real estate, relocation, financial services, or other relationship-driven industries
- Marketing automation expertise
- Email marketing best practices
- Audience segmentation
- Database management
- Campaign testing and optimization
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