Sr Specialist Marketing Leads - Chicago IL

Responsibilities

• Email Marketing & Campaign Execution
• Build, schedule, test, and deploy email campaigns using established templates and brand standards across multiple audiences
• Ensure emails are delivered accurately, on time, and aligned with business objectives
• Manage campaign calendars and deployment schedules
• Marketing Automation & Lifecycle Programs
• Build and maintain HubSpot workflows and automated nurture programs that support timely, targeted communications across key audiences
• Create and manage landing pages, lead forms, and websites to support campaigns and goals
• Identify opportunities to improve workflow efficiency and automation performance
• Audience Segmentation & Database Management
• Manage audience lists and segmentation strategies to support targeted communications

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience
• 3 to 5 years of experience in email marketing, lifecycle marketing, marketing automation, or marketing operations
• Experience building and executing email marketing campaigns from concept through deployment
• Experience managing audience segmentation and contact databases
• Strong analytical skills with the ability to interpret campaign performance data and make recommendations
• Excellent project management and organizational skills
• Strong attention to detail and ability to manage multiple priorities simultaneously

Preferred

• HubSpot experience strongly preferred
• Experience creating and managing workflows, forms, landing pages, contact properties, and reporting dashboards within HubSpot
• Experience with marketing automation and CRM platforms
• Experience supporting multiple audiences
• Experience in real estate, relocation, financial services, or other relationship-driven industries
• Marketing automation expertise
• Email marketing best practices
• Audience segmentation
• Database management
• Campaign testing and optimization