Sr. Specialist, Employer Branding & Digital Content

Responsibilities

• Live and exemplify the Five Principles of Mars, Inc. within self and team.
• Collaborate with recruiters and agency partners to deliver highly- targeted localized campaigns to drive interest in, and applications to, open roles at Banfield.
• Build relationships and influence with business partners such as, marketing, corporate affairs, EI&D and talent acquisition teams.
• Partner with internal stakeholders to redefine and adopt Banfield’s evolving employer brand and employee value proposition - bringing Banfield associates stories to life for candidates in a compelling way.
• Manage cross-format content creation, research, scheduling, and publication/delivery across all channels (career site, LinkedIn, Glassdoor, social media, Industry partners etc.).
• Lead paid recruitment digital marketing channels: use data to rigorously assess channel effectiveness, prioritize based on business requirements, and develop an effective marketing mix to achieve application goals.
• Stay in tune with competitive landscape, industry trends and identify opportunities to invest in employer branding opportunities (conference sponsorships, new platforms, etc.).
• Manage data reporting and identify actionable insights; analyze and share metrics for all programs/channels and continuously seek to improve engagement.
• Continually identify and act on opportunities for ways to evolve Banfield’s employer brand and candidate experience through innovative solutions.
• Assist with coordinating industry, student and recruitment events (i.e., industry conferences, open houses, career fairs, and recruitment training).

Requirements

• Bachelor’s degree in Human Resources, Business Administration, Communications, Advertising, Marketing, Digital Design or a similar discipline is required, or the equivalent combination of education, training and experience that provides the required knowledge, skills, and abilities.
• Three years Talent Acquisition, Marketing, or Digital Marketing Experience is required.
• Experience in national and localized recruitment marketing strategy (i.e. media buy, content development, programmatic advertising, tracking and reportings) is required.
• Experience with successful oversight of careers website, ATS and systems integration, building landing pages, email campaigns, and other digital assets are required.
• Experience developing reports, analyzing, and making decisions off of data is required.

Benefits

• - Comprehensive Medical, Dental, and Vision Insurance: Enjoy peace of mind knowing your health and wellness are our top priorities. We've got your essential medical, dental, and vision care covered.
• - Generous Retirement Plans (401(k) and Roth): Invest in your future and enjoy a generous company match to help you build a secure financial future.*
• - Paid Time Off and Holidays: Take a break, recharge your wellbeing, and celebrate days of personal significance with paid time off and holidays.*
• - Top-Tier Mental Health and Wellbeing Resources: Your mental health matters. Access our industry-leading resources, including free coaching and counseling sessions, to support your overall wellbeing and help you thrive.*
• - Associate Life Insurance (company-paid) & Supplemental Life Insurance: Protect your loved ones with our company-paid Associate life insurance and have the option to purchase additional coverage for extra peace of mind.
• - Company-Paid Short- and Long-Term Disability: Feel secure knowing that if you face a temporary or long-term disability, you’ll have financial protection.
• - Flexible Spending Accounts (FSA): Save on healthcare and dependent care expenses by setting aside pre-tax money. It's a smart way to manage your budget and take care of your needs.
• - Health Savings Account (HSA): Make the most of your healthcare dollars with a tax-advantaged HSA, allowing you to pay for medical expenses with pre-tax funds.
• - Paid Parental Leave: We support growing families with paid parental leave for both birth and adoption, giving you precious time to bond with your new family addition.
• - Continuing Education Allowance (for Eligible Positions): Banfield is committed to supporting the professional growth of our Associates. This allowance provides financial assistance to pursue continuing education opportunities.*