Responsibilities

• Develop and execute email marketing strategies across promotional, prospecting, cart abandonment, onboarding, triggered, and other D2C campaigns.
• Partner with D2C, content, sales, and marketing teams to plan campaigns and provide insights on creative, cadence, audiences, and historical performance.
• Define audience targeting and segmentation strategies and create appropriate email audiences and marketing lists.
• Build, maintain, QA, and launch email campaigns and templates within the email service platform (ESP), ensuring accurate and timely execution.
• Manage campaign data requirements, assets, targeting, rendering, and other production elements to ensure campaign accuracy.
• Monitor and analyze campaign performance, providing reporting and actionable insights to improve engagement, conversion, sales, and revenue.
• Develop and execute testing strategies to continuously optimize campaign creative, targeting, cadence, and overall performance.
• Stay current on email marketing trends, platform capabilities, technologies, and industry standards to identify opportunities to enhance processes and program performance.

Requirements

• Bachelor's degree
• 4+ years of relevant direct-to-consumer ecommerce or direct response marketing experience, including experience with CRM and marketing technologies.
• 2+ years of hands-on experience working with email marketing platforms and executing ad hoc, promotional, and triggered email campaigns; experience with Iterable is a plus.
• 2+ years of experience working with customer data to develop audience targeting, segmentation, and marketing lists.
• Experience supporting D2C email marketing programs with a strong understanding of campaign testing, measurement, and optimization.
• Strong proficiency with HTML/CSS and experience building, testing, and troubleshooting email campaigns.

Benefits

• Flexible work hours/hybrid work environment
• Medical, dental, vision and life insurance
• Competitive holiday and vacation time off program
• Retirement Savings Plan (401(k)) with relevant company contribution.
• Discounted products and an EAP upon hire and tuition reimbursement after 12 months of service