Responsibilities

• Strategic Architecture & Road-mapping
• Develop and maintain the enterprise architecture blueprint for marketing systems, with a strong emphasis on Adobe Experience Cloud solutions (AEM Sites and DAM, Adobe Target, Adobe Journey Optimizer, Adobe Analytics, Real‑Time CDP, Workfront, Marketo, etc.).
• Define long‑term architectural strategies that ensure Adobe platforms integrate effectively with CRM, CDPs, marketing automation tools, data warehouses, identity platforms, customer engagement systems, and more.
• Define long‑term architectural strategies that align with business goals, customer/business user experience objectives, and enterprise technology standards.
• Build multi‑year roadmaps that incorporate both Adobe and non‑Adobe technologies, ensuring flexibility, scalability, and alignment with business goals.
• Lead the creation of multi‑year roadmaps for marketing technology modernization, integration, and optimization.
• Solution Design & Governance
• Architect scalable, secure, and high‑performing solutions across the Adobe stack, ensuring seamless integration with CRM, data platforms, identity systems, and downstream applications.
• Establish architectural governance frameworks, design patterns, and best practices for marketing systems.
• Review and approve solution designs, ensuring alignment with enterprise architecture principles and regulatory requirements.
• Establish evaluation criteria for new tool purchases and technology vendor engagements.
• Create standards for determining if new tools are required and how they would fit in the ecosystem.
• Cross‑Functional Leadership
• Serve as the primary architectural advisor to Marketing, Digital Experience, and Customer Insights teams.
• Collaborate with engineering, data, and product teams to ensure cohesive end‑to‑end solution delivery.
• Partner with product owners and technical leads across Adobe and non‑Adobe platforms to ensure cohesive solution delivery and a consistent user experience.
• Provide technical leadership to internal teams and external partners, ensuring consistent execution across projects.
• Platform Integration & Data Architecture
• Design and oversee integrations among Adobe Experience applications (both on-premise and cloud based) and with enterprise systems such as ServiceNow, Snowflake, customer data platforms, and identity management tools.
• Ensure solutions support real‑time, event‑driven, and omnichannel customer experiences.