Sr. Social Media Strategist

Tallahassee, FL (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the social strategy and day-to-day client leadership, shaping integrated programs across organic, paid, and influencer channels while mentoring the team and driving data-informed improvements.

  • Own the overall social roadmap and client communications across organic, paid, influencer, and community efforts.
  • Lead content ideation, calendar planning, and performance analysis to drive KPI-aligned outcomes.

Job Description

Responsibilities

  • As a Senior Social Media Strategist, you’ll act as the day-to-day client contact and social lead for assigned accounts. You’ll oversee all social media activities—including organic and paid social, influencer partnerships, and community management—serving as the primary agency voice on all things social. You’ll mentor junior team members, ensure best-in-class execution, and collaborate closely with cross-disciplinary teams including Creative, Media, Accounts, and PR to drive client success.
  • Serve as the main point of contact for clients on social strategy, planning, and execution
  • Develop integrated social media strategies across organic, paid, and influencer channels
  • Lead content ideation, editorial calendar planning, and campaign execution
  • Oversee paid social campaigns from planning to reporting, optimizing for KPI’s
  • Guide community management and social listening efforts, ensuring brand voice consistency
  • Analyze and report on social performance, providing actionable insights and recommendations
  • Manage and mentor junior team members (Managers, Coordinators) as needed
  • Stay on top of trends, tools, and best practices in the social/digital space

Requirements

  • 3-5 years of social media experience in an agency or brand setting
  • Proven ability to lead social strategy and client communications
  • Experience with paid social execution (Meta, TikTok, Pinterest, LinkedIn, etc.)
  • Strong understanding of influencer marketing and community building
  • Excellent communication and presentation skills
  • Analytical mindset; experience with social analytics tools (e.g., Sprout, Sprinklr, Meltwater)

Benefits

  • Competitive salary and benefits package
  • Hybrid work flexibility
  • Generous PTO and paid holidays
  • Professional development opportunities
  • Collaborative, inclusive culture
The Zimmerman Agency logo

The Zimmerman Agency

The Zimmerman Agency is a hyper-integrated marketing communications company providing a significant depth of services including strategic planning, creative + media development, public relations, digital and social media. Headquartered in Tallahassee, Florida, The Zimmerman Agency is a dynamic collaboration of creative communications and people working in synergy to connect an impressive portfolio of clients and their audiences.

Founded in 1987
Tallahassee, FL, US
139 employees (52 in marketing)

Traffic Signals

Monthly Visitors
4K
Traffic Source Mix
Search
30%
Direct
45.8%
Referral
6.7%
Social
15.8%
Paid
1.5%

Headcount Trend

Current headcount: ~141

Marketing Team

Marketing Team Size
44 (31% of company)
Median Career Experience
8 years
Median Tenure
4.4 years