Sr Social Media Producer

Responsibilities

• Management and production of major news events
• - Build and highlight content around AMA announcements, breaking news, enterprise marketing campaigns, and events, with an emphasis on moving fast and staying true to facts and the story.
• - Lead social media storytelling at major conferences. Identifying themes, top quotes, newsmaking opportunities, and translating opportunities into content.
• - Lead a storytelling approach that breaks down complex, topic into bite-size moments, videos, and quotes that align with AMA priorities and elevate themes that will resonate with the general public and physician audiences.
• Content development and production
• - Produce – concept, shoot and edit multimedia social content such as short-form video, graphics, animation, and platform-native posts.
• - Responsible for original content; experiments with storytelling techniques, emerging formats, and creative approaches that make health content relevant to all.
• - Contribute to strategy development, scheduling content, maintaining quality, and meeting deadlines.
• - Collaborate with AMA Social Media Team and business units to translate complex health topics into clear, compelling visual assets optimized for social media channels.
• - Monitor digital trends and conversations to find new content opportunities.

Requirements

• Bachelor’s degree in graphic design, multimedia production, communications, marketing, journalism, or a related field preferred, equivalent work experience and HS diploma/equivalent education required.
• 5+ years of professional experience creating and managing social media content required; health care and/or association experience a plus.
• Proficient with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Sprinklr, etc.) required.
• Deep understanding of social media platforms including, but are not limited to: Instagram, Facebook, TikTok, X/Bluesky, Threads, and LinkedIn.
• Advanced proficiency with tools like Adobe Premiere, After Effects, Photoshop, Illustrator, Final Cut Pro, or similar.
• Ability to produce (including film/edit) multimedia social media content, including video, graphics, and animation.
• Awareness of platform culture: understanding when content goes viral and why, understanding of format specs, and able to spot an emerging creative trend before it peaks.
• Awareness and understanding of news cycles, media, and rapidly changing social media landscape.
• Strong creative instincts required: able to write a hook, edit a reel, design a graphic, and tell a story that draws in an audience.
• Knowledge of copyright, privacy, and compliance requirements for social media.