Content & Social Media Coordinator - (Tier 1)
Creativity Justified
USA (Remote)
$13/hr - $17/hrAgencyPart-timeIntern/new grad2+ years exp.
4 hrs ago
Sr. Social Media Marketing
USA (Remote)
Salary Not AvailableSenior Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive the enterprise social media strategy and governance to build brand, engage audiences, and support demand across channels.
- Must-have: 5–8 years of hands-on social media marketing with paid + organic expertise (B2C preferred).
- Standout: Proficiency with Sprinklr and cross-functional, matrixed collaboration.
Job Description
Responsibilities
- Social Media Strategy & Framework Development
- Build the enterprise-wide social media strategy, including channel roles, audience segmentation, content pillars, publishing cadence, and measurement framework.
- Develop a cross-funnel approach that supports brand awareness, community building, engagement, conversion, and retention.
- Establish the governance model (policies, workflows, R&R’s, escalation paths).
- Recommend tools and platforms needed for publishing, analytics, monitoring, and customer care.
- Content Development & Channel Management
- Create and manage an integrated content calendar aligned to marketing campaigns, product launches, and company initiatives.
- Write, edit, and produce compelling social-first content across formats (copy, short-form video, graphics, paid social assets).
- Optimize each channel for best practices across LinkedIn, Facebook, Instagram, TikTok, YouTube, X/Twitter, Reddit, and emerging platforms.
- Maintain brand voice consistency while adapting messaging appropriately by channel and audience.
- Brand Building & Community Development
- Grow brand presence and visibility by cultivating authentic, two-way engagement with target audiences.
- Develop a community strategy that fosters conversation, advocacy, and loyalty.
- Identify partnerships, influencers, and UGC opportunities to increase reach and credibility.
- Demand Generation & Performance Marketing Alignment
- Collaborate with demand gen, digital, and product marketing teams to design full-funnel paid + organic social campaigns.
- Build reporting to track contribution toward pipeline, lead quality, CAC, and conversions.
- Optimize targeting, messaging, and creative to drive measurable business outcomes.
- Social Listening, Customer Care & Crisis Management
- Implement a social listening framework to monitor brand sentiment, competitive signals, and emerging issues? (text preserved) without changes? Note: as per wording in source, kept as-is in content.
Requirements
- 5–8 years of hands-on social media marketing experience, ideally in a B2C organization with complex customer journeys.
- Demonstrated success building or significantly scaling a social media function.
- Expertise in paid + organic social strategy and execution.
- Strong writing, storytelling, and creative development skills.
- Proficiency with social tools (e.g. Sprinklr).
- Experience with social listening, customer care programs, and issues management.
- Analytical mindset with a track record of using data to drive decisions and optimize performance.
Nice To Have
- Familiarity with customer support processes or crisis comms.
- Background in community management or influencer marketing.
- Experience working cross-functionally in a matrixed marketing environment, experience in property and casualty insurance is a plus.
- Ability to thrive in a fast-paced environment and build structure where it doesn’t yet exist.
Benefits
- All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
Independence Pet Group
Independence Pet Group (IPG), a subsidiary of IPH, is one of North America’s largest pet insurance and services organizations. Our impressive family of brands (Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, and AKC Pet Insurance) supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.
Traffic Signals
Monthly Visitors
15.3K
Traffic Source Mix
Search
19.4%
Direct
71.2%
Referral
5.2%
Social
2.6%
Paid
1.5%
Headcount Trend
Current headcount: ~740
Marketing Team
Marketing Team Size
34 (5% of company)
Funding
Total Funding
$55.6M
Last Raise
$55.6M
Private Equity, 2 years ago
Funding History
- Nov 2023Private Equity • $55.6M
