Responsibilities

• Own the full content calendar and strategy across both the Plug brand
• Identify and develop recurring themes and narrative territories for our content, building on our existing brand framework and finding new ground within it
• Create short-form video (Reels, TikTok), static posts, stories, and longer-form YouTube content such as day-in-the-life pieces
• Write copy across all formats and platforms
• Shoot and direct Jimmy regularly, in person, including on short notice for spontaneous content moments, in addition to planned brand content at Plug HQ
• Edit content yourself end to end, with the option to hand rough cuts to an editor when that's the better use of time
• Manage Instagram, TikTok, YouTube, X, and LinkedIn for the Plug brand
• Proactively engage elsewhere online - in EV and auto industry conversations and relevant culture and trend moments - to raise Plug's visibility beyond our own channels

Requirements

• Senior-level social media experience, able to run point solo from concept through shoot, edit, and post, without needing a team around you to get started
• Strong creative instincts and a natural, engaging writing voice
• Comfort directing a confident, camera-savvy founder
• Skill shooting and editing content on both mobile and camera
• Experience managing online community engagement and interpreting social performance data

Preferred

• experience working directly with a founder, or at a marketplace company. Automotive experience is not required

Benefits

• Health, Vision, and Dental insurance
• 401(k) plan
• Daily lunch stipend
• Equity (based on role and performance)
• Unlimited PTO
• Fully stocked kitchen
• Dog-friendly office
• 30-day remote work from anywhere policy
• Ongoing opportunities for growth and development