Responsibilities

• Lead Social Strategy across platforms, ensuring alignment with brand, marketing, PR, and business objectives.
• Lead channel planning, audience development, and editorial direction across platforms including Instagram, Facebook, TikTok, YouTube and emerging channels
• Identify emerging platform trends, creator strategies, and audience behaviors to keep the brand culturally relevant.
• Lead social support for major campaigns, events, launches, partnerships, and cultural moments.
• Identify and develop creator, influencer, and partnership opportunities that align with Dairy West’s brand and audience priorities.
• Build Content that Connects
• Lead the creation of platform-native content including short-form video, photography, graphics, motion assets, written posts, and behind-the-scenes storytelling.
• Oversee editorial calendars and content pipelines to maintain consistent publishing across channels.
• Ensure creative quality standards in social copywriting, visual storytelling, thumbnails, video editing, and brand voice consistency.
• Collaborate across teams on recurring content series, campaigns, and audience-first storytelling initiatives that drive engagement and loyalty.

Requirements

• 5+ years of experience in social media strategy, content creation, digital marketing, or audience development.
• Proven experience managing multi-platform social campaigns and growing audience engagement for consumer-facing brands.
• Strong understanding of platform best practices across Instagram, TikTok, Facebook, YouTube, and emerging channels.
• Skilled in social content production including video editing, photography, copywriting, and creative direction.
• Proficiency with social management and analytics tools.
• Experience working with agencies, or cross-functional collaborators.
• Strong strategic thinking, project management, communication, and storytelling skills.
• Ability to balance creative execution with data-driven decision making.
• Comfortable working in dynamic environments with multiple priorities, quick timelines, and evolving platform trends.
• Ability to balance creative execution with data-driven decision making.

Benefits

• THE ESSENTIALS - Competitive salaries (regular market analysis)
• Premium-free (for employees) health insurance
• Dental coverage + vision benefits
• Free in-office dairy products + cool swag
• ADDED PEACE OF MIND - 401k with up to 10% employer match
• Six weeks of paid parental and adoption leave
• Flexible spending or health savings accounts
• Life insurance
• Long-term disability insurance
• Accidental death + dismemberment insurance