Sr. Site Optimization Specialist II

USA (Remote)

$95K/yr – $143K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize paid search across Google and Bing with budget discipline and test-driven improvements to lift acquisition, engagement, and retention.

Growth Infrastructure: Own daily operations, KPI tracking, pacing, and data-driven tests across search, shopping, and app install campaigns.
Performance Optimization: Design, test, and scale campaigns to improve reach and ROI while following SEM guidelines.
Cross-Functional Collaboration: Align with Integrated Marketing, Partners, Creative, and SEO for cohesive strategies.

Job Description

Responsibilities

Drive continuous campaign improvements through rigorous KPI analysis and optimization techniques to boost customer acquisition, engagement, and retention within paid search.
Create, launch, test, and optimize Paid Search, P-Max and Shopping campaigns on Google, Bing, to maximize reach and ROI.
Manage and optimize App. Installs campaigns in Google (UAC) and Apple (ASA)
Adherence to executional excellence is a must; ensure all campaigns follow platform and Shutterfly’s SEM team guidelines while maintaining high standards for quality and performance.
Conduct keyword research, ad copywriting, bid management, and campaign optimization.
Manage and allocate budgets effectively across various paid search channels based on campaign KPIs.
Collaborate with internal teams, including Integrated Marketing, Partners, Creative, and SEO to ensure cohesive and integrated marketing strategies.
Design and implement tests based on best practices, analyze data, and deliver actionable results.
Provide strategic recommendations and discussions for brands, considering industry trends, competitive landscape, and emerging technologies.
Lead daily campaign operations, working closely with other team members to ensure daily checks, pacing, and priority projects are executed.
Monitor and analyze core metrics, offering insights and actionable recommendations on a weekly, monthly, and quarterly basis.
Focus on customer obsession, ensuring campaigns are designed to meet customer needs and drive engagement.

Shutterfly

Shutterfly is the leading digital retailer and manufacturer of high-quality personalized products and services. Our guiding vision is to make life's experiences unforgettable! We want to help people express themselves through personalized goods and custom-designed products, and enable them to capture moments that reflect their unique identity.Shutterfly also operates Shutterfly Business Solutions, which delivers premium digital printing services to the enterprise market; Spoonflower, a platform to create or shop for unique designs for fabric, wallpaper, and home decor; and Lifetouch, the leader in school photography and operator of portrait studios. Learn more about Life@Shutterfly and our current career opportunities by visiting https://shutterflycareers.ttcportals.com/

Founded in 1999

San Jose, California, USA

8.7K employees

www.shutterflyinc.com