Responsibilities

• Develop and execute effective SEM and paid search strategies that align with clients’ goals and objectives.
• Conduct in-depth keyword research to identify high-value keywords and phrases for both organic and paid search campaigns.
• Oversee paid search campaigns, including budget management, ad copywriting, bid optimization, and performance tracking.
• Monitor and analyze performance metrics using tools like Google Analytics, Google Ads, and internal software, and provide regular reports to external and internal stakeholders.
• Stay current with industry trends, algorithm updates, and best practices in search marketing to ensure compliance and effectiveness.
• Conduct competitive analysis to identify opportunities and threats in the search marketing landscape.
• Collaborate with client or internal web development and UX teams to optimize landing pages and user experiences for improved conversion rates.
• Manage the search marketing budget, allocating effectively to maximize ROI.
• Foster cross-functional collaboration with other departments, such as sales, post-sales, creative, data science, customer experience and others, to integrate search marketing efforts with broader business objectives.
• Identify areas for improvement, conduct A/B testing, and implement optimization strategies to enhance clients’ SEM performance.

Requirements

• You must have applied experience in SEM at an expert level, with an advanced knowledge of shopping ads and paid search ads outside of search engine platforms, such as Yelp and Amazon.
• 5+ years of experience in the digital space, in an agency environment, or in-house equivalent.
• 5+ years of hands-on SEM optimization experience – building PPC campaigns from the ground up and managing them directly – with in-depth knowledge of Google Ad Platform.
• Exceptional written and verbal communication skills with the ability to effectively communicate complex digital/search concepts.
• Expert knowledge and understanding of SEM, with advanced knowledge search impacts on social, email marketing, display, and an understanding of new media consumer behaviors and trends.
• Knowledge of Google Data Studio and/or other reporting platforms, with ability to determine advertising “story” from metrics.
• Ability to distill information within Microsoft Excel.

Preferred

• Creative thinker with strong time management and organizational skills with exceptional attention to detail.
• Ability to lead the discussions related to strategic recommendations or campaign performance in critical in-person meetings including quarterly business reviews, annual reviews, or save efforts.
• Willingness to collaborate cross functionally and navigate effectively through multiple functions in the organization
• Ability to manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs