Sr. Search Strategist at LocaliQ | USA | $70K/yr – $85K/yr

LocaliQ

Sr. Search Strategist

USA (On-site)

$70K/yr – $85K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own paid search and SEM programs end to end, from strategy and budgeting to optimization and reporting, with a focus on driving ROI while coordinating with analytics and UX teams.

Growth Infrastructure: Build and optimize SEM programs, budgets, and bid strategies to hit ROI targets.
Landing Experience: Collaborate with UX and product teams to improve landing pages and conversions.
Performance Analytics: Turn metrics into actionable recommendations for clients and internal teams.

Job Description

Responsibilities

Develop and execute effective SEM and paid search strategies that align with clients’ goals and objectives.
Conduct in-depth keyword research to identify high-value keywords and phrases for both organic and paid search campaigns.
Oversee paid search campaigns, including budget management, ad copywriting, bid optimization, and performance tracking.
Monitor and analyze performance metrics using tools like Google Analytics, Google Ads, and internal software, and provide regular reports to external and internal stakeholders.
Stay current with industry trends, algorithm updates, and best practices in search marketing to ensure compliance and effectiveness.
Conduct competitive analysis to identify opportunities and threats in the search marketing landscape.
Collaborate with client or internal web development and UX teams to optimize landing pages and user experiences for improved conversion rates.
Manage the search marketing budget, allocating effectively to maximize ROI.

Requirements

5+ years of experience in the digital space, in an agency environment, or in-house equivalent.
5+ years of hands-on SEM optimization experience – building PPC campaigns from the ground up and managing them directly – with in-depth knowledge of Google Ad Platform.
Applied experience in SEM at an expert level.
Advanced knowledge of shopping ads and paid search ads outside of search engine platforms, such as Yelp and Amazon.
Creative thinker with strong time management and organizational skills with exceptional attention to detail.
Ability to distill information within Microsoft Excel.
Knowledge of Google Data Studio and/or other reporting platforms, with ability to determine advertising “story” from metrics.

Preferred

Experience in SEM across multiple platforms such as Yelp and Amazon.
Cross-functional collaboration experience.
Ability to lead discussions related to strategic recommendations or campaign performance in critical in-person meetings.

LocaliQ

Grow your business with digital marketing powered by AI and local expertise. LocaliQ is how businesses attract and retain the ideal customers. With a platform and a partner that helps you do more with your digital marketing, now all the right leads find you. #NowTheyveFoundYou

Founded in 2018

New York, New York, USA

1.6K employees (617 in marketing)

LocaliQ.com