Sr Retention Marketing Specialist

West Chester, PA (Unknown)

Salary Not AvailableSenior Level2+ years expFull time

Posted 17 hrs ago

Job Summary

Own and optimize triggered email campaigns for QVC and HSN, driving engagement, conversion, and revenue through data-driven tests and lifecycle communications.

Own strategy and optimization of triggered emails
Lead cross-team testing across audiences and timing
Translate results into actionable recommendations for YoY growth

Job Description

Responsibilities

Own the strategy and optimization of triggered email campaigns for QVC and HSN
Manage campaign performance across customer journeys, using data and testing to improve engagement, conversion, and revenue
Analyze results in Adobe Analytics, Tableau, Bluecore, and retention marketing reports to identify trends, gaps, and growth opportunities
Partner with the Test & Learn team to develop A/B and multivariate tests across audience, timing, messaging, and creative
Collaborate with internal and external partners to review campaign performance and act quickly when KPIs are not meeting expectations
Improve the customer experience by delivering and relevant lifecycle communications
Translate insights into clear recommendations that support year-over-year growth in triggered email revenue

Requirements

2+ years of experience in email marketing, lifecycle marketing, CRM marketing, retention marketing, or ecommerce marketing
Experience building triggered or automated email campaigns
Experience using analytics and marketing tools such as Bluecore, Adobe Analytics, Tableau, or similar platforms
Experience using data to identify opportunities and optimize campaign performance
Experience with A/B testing and campaign optimization
Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience

Benefits

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC

3.4 Glassdoor

QVC® empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via 13 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV.QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community. If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!

Founded in 1986

West Chester, Pennsylvania, USA

9.3K employees (1,424 in marketing)

careers.qvcgrp.com

49% recommend to a friend

64% CEO approval