Responsibilities

• Develop and oversee Puffco’s merchandising guidelines, toolkits, and best practices for dispensaries, smoke shops, and retail partners.
• Lead merchandising and marketing execution on retailer-owned e-commerce pages, including PDP optimization, banner placements, and retailer digital merchandising.
• Improve in-store and online displays and consumer experiences by collaborating with Creative, Sales, Product, Trade Marketing, and Product Marketing.
• Oversee retailer compliance auditing, identifying opportunities to enhance brand consistency and expand visibility across retail environments.
• Salesperson Education & Industry Engagement
• Build and manage a national budtender and retail staff community program that drives long-term advocacy and product understanding.
• Partner with Social/Community to activate retail staff and budtender communities through social-first communication, content toolkits, and engagement programs that drive advocacy, education, and sell-through.
• Lead the creation of training programs, educational content, and engagement strategies for budtenders and in-store teams.
• Develop strategy for industry events such as demos, trainings, sponsored experiences, and retail-facing activations, partnering with Events and Sales teams to support execution.
• Own CRM lists and engagement strategies for budtenders and field reps, while partnering with the Trade Marketing Specialist on buyer-facing communications.

Requirements

• 7–10 years of experience in retail marketing, trade marketing, or channel marketing, with relevant experience in consumer tech, lifestyle, smoke/vape, or cannabis industries.
• Strong strategic leadership combined with hands-on execution across retail merchandising, online merchandising, and retail marketing initiatives.
• Experience developing retail education programs or community-building efforts for sales associates or similar audiences.
• Proven ability to manage consumer retail promotions and separate sales incentives with clear ownership and cross-functional alignment.
• Demonstrated leadership and team-building skills, with the ability to mentor others and foster alignment across cross-functional teams.
• Social fluency and ability to leverage social as a channel for communication and retail staff activation.
• People management experience or demonstrated readiness to manage and develop direct reports.
• Skilled in working across Sales, Creative, Product Marketing, Product, and Trade Marketing teams.
• Strong communicator capable of presenting insights and strategy to leadership-level audiences.
• Data-driven approach to evaluating program performance and informing future strategy.
• Passionate about creating exceptional retail experiences and elevating engagement across retail channels.

Benefits

• Competitive pay, 401K, Medical/Dental/ Vision/Life coverage, Flexible Time-Off
• Fun and open company culture
• Snacks, lunches, and so much more!