Sr. Project Manager, Marketing Program Management

Fort Lauderdale, FL (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end marketing project leadership, translating goals into actionable plans, coordinating cross-functional teams, and driving governance and risk management across multiple initiatives.

  • Own end-to-end execution of complex marketing projects from intake to post-implementation review
  • Lead cross-functional collaboration with Marketing, Creative, Analytics, IT, and vendors

Job Description

Responsibilities

  • Key Responsibilities
  • Project & Program Leadership
  • Lead end-to-end execution of complex marketing projects and programs, from intake and planning through launch, adoption, and post-implementation review.
  • Translate business goals into actionable project plans, timelines, milestones, dependencies, and resource requirements.
  • Manage multiple concurrent initiatives with competing priorities while maintaining quality, speed, and alignment to business objectives.
  • Ensure project scope, risks, assumptions, and decisions are clearly documented and proactively managed throughout the lifecycle.
  • Cross-Functional Coordination
  • Partner closely with Marketing leaders and cross-functional stakeholders, including Creative, Media, CRM, Analytics, Operations, Product, IT, Legal, and external vendors, to drive execution.
  • Facilitate project meetings, status reviews, working sessions, and decision forums to maintain momentum and remove roadblocks.
  • Build strong relationships across departments to improve collaboration, clarify ownership, and ensure timely delivery of key initiatives.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, Project Management, or related field.
  • 5–8+ years of project management, program management, or marketing operations experience, preferably within a complex, fast-paced marketing environment.
  • Proven experience leading large-scale, cross-functional projects with multiple stakeholders and dependencies.
  • Strong understanding of marketing workflows, campaign development processes, and integrated go-to-market execution.
  • Excellent organizational, communication, facilitation, and stakeholder management skills.
  • Demonstrated ability to manage ambiguity, solve problems, and drive execution in matrixed environments.
  • Proficiency in project management tools such as Asana, Workfront, Monday.com, Jira, Smartsheet, or similar platforms.
  • Strong presentation and reporting skills, including the ability to distill complex information into executive-ready updates.

Preferred

  • Experience in a corporate marketing, retail, consumer, or multi-channel business environment.
  • PMP, CAPM, Agile, Scrum, or other project/program management certification.
  • Experience supporting marketing technology, customer journey, campaign, or operational transformation initiatives.
  • Familiarity with budgeting, resource planning, and change management principles.

Benefits

  • Exciting Benefits and Perks Await You:
  • Competitive compensation and 401k matching
  • Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
  • Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
  • Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
  • Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
  • AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.
  • AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.
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AutoNation

3.4 Glassdoor

As America’s most admired automotive retailer, AutoNation is transforming the automotive industry through its bold leadership, innovation, and comprehensive brand extensions. We are committed to hiring driven, diverse Associates and supporting them in growing their career within AutoNation. We offer paid training, competitive pay & benefits, and a culture that believes in investing in our Associates’ professional futures. With over 300 locations from coast to coast, AutoNation has an opportunity for you. We’ve sold over 14 million vehicles, the first automotive retailer to reach this milestone. Our success is driven by our commitment to delivering an excellent Customer experience through customer-focused sales and service processes. We believe deeply in giving back, and every car we sell helps to raise cancer research and treatment awareness with a Pink Plate. We have proudly raised over $40 million dollars to drive out cancer, create awareness, and support critical research.Join us as we pave the way to moving our company, our communities, and our industry forward. Apply today at a location near you or wherever you dream the road will take you.

Founded in 1996
Fort Lauderdale, Florida, USA
11K employees (412 in marketing)
56% recommend to a friend
58% CEO approval

Funding

Total Funding
$700M
Last Raise
$700M
Post IPO Debt, 10 months ago

Funding History

  • May 2025
    Post IPO Debt • $700M

Traffic Signals

Monthly Visitors
2.7M
Monthly Google Ads Budget
$3M
Traffic Source Mix
Search
48.5%
Direct
41.6%
Referral
7.8%
Social
0.7%
Paid
1.3%

Headcount Trend

Current headcount: ~10.7K

Recent News

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Sr. Project Manager, Marketing Program Management

AutoNation · Fort Lauderdale, FL · Unknown