Responsibilities

• Develop and execute social media strategy aligned with overall marketing objectives to drive brand awareness, engagement, and growth.
• Manage social media calendars, ensuring timely and consistent posting across platforms.
• Create and curate compelling content (copy, graphics, video) optimized for each channel and audience.
• Monitor and analyze performance metrics, leveraging insights to refine strategies and improve ROI.
• Drive community engagement by responding to comments, fostering conversations, and building relationships with followers.
• Collaborate with cross-functional teams (marketing, PR, creative) to ensure cohesive messaging and campaign integration.
• Stay current on social media trends, tools, and emerging platforms, applying best practices to keep the brand competitive.
• Manage paid social campaigns, including budgeting, targeting, and performance tracking.
• Prepare reports and dashboards summarizing KPIs, engagement, and campaign effectiveness for stakeholders.
• Ensure brand consistency across all social media communications and maintain adherence to compliance guidelines.

Requirements

• High School Diploma Or Equivalent Experience Required.
• Bachelor's Degree required and three to five years of experience in social media marketing
• Hands on experience managing social media platforms and paid social campaigns
• Proficiency in Microsoft applications (Word, Excel, Outlook). Must be proficient in technology applications including the Credit Union’s operating system and specialized software required for performance of position.
• Proficiency in social media management tools (e.g. Hootsuite, Sprout Social), analytics platforms, and basic HTML/CSS for troubleshooting
• Ability to work with little supervision and ability to make sound decision in accordance to the brand standards and department guidelines.

Preferred

• previous financial industry and customer service experience preferred