Sr. Program Manager, Retail Brand Expression - Global HOKA

USA (Remote)

$122K/yr – $165K/yrSenior Level10+ years expFull time

Posted 3 months ago

Job Summary

Own and coordinate global retail brand activations from concept to final asset delivery, aligning agencies and stakeholders while turning cross-functional teams into a smooth operating machine.

  • End-to-end program ownership for global campaigns and seasonal storytelling across multiple agencies.
  • Logistics, budget planning, and agency relationships to keep campaigns on track.
  • Single point of contact to manage feedback, expectations, and issue resolution across activation lifecycles.

Job Description

Responsibilities
  • Lead and manage the end-to-end program lifecycle and internal communications for global retail brand campaigns and foundational storytelling across multiple seasons and agencies
  • Own and maintain logistics for campaigns and strategic initiatives, including budget planning, marketing agency RFPs, and day-to-day agency relationships
  • Act as the primary point of contact for all project stakeholders, ensuring clear communication, managing expectations, aligning feedback, and addressing issues during campaign and activation lifecycles
  • Systematize HOKA’s internal processes alongside agency engagement, improving team efficiencies through streamlined communication and scheduling
  • Operationalize and integrate multidisciplinary teams, ensuring alignment from concept through production, approvals, proofing, and final asset delivery to regional partners
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HOKA

You've never run in anything like HOKA. Maximal cushion and minimal weight. Why run when you can fly?

Goleta, California, USA
1.5K employees (292 in marketing)

Salaries

Posted range

$122K/yr – $165K/yr

Taken straight from the job posting.

See all HOKA salaries

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