Sr. Program Manager, Retail Brand Expression - Global HOKA

USA (Remote)

$122K/yr – $165K/yrSenior Level10+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and coordinate global retail brand activations from concept to final asset delivery, aligning agencies and stakeholders while turning cross-functional teams into a smooth operating machine.

  • End-to-end program ownership for global campaigns and seasonal storytelling across multiple agencies.
  • Logistics, budget planning, and agency relationships to keep campaigns on track.
  • Single point of contact to manage feedback, expectations, and issue resolution across activation lifecycles.

Job Description

Responsibilities
  • Lead and manage the end-to-end program lifecycle and internal communications for global retail brand campaigns and foundational storytelling across multiple seasons and agencies
  • Own and maintain logistics for campaigns and strategic initiatives, including budget planning, marketing agency RFPs, and day-to-day agency relationships
  • Act as the primary point of contact for all project stakeholders, ensuring clear communication, managing expectations, aligning feedback, and addressing issues during campaign and activation lifecycles
  • Systematize HOKA’s internal processes alongside agency engagement, improving team efficiencies through streamlined communication and scheduling
  • Operationalize and integrate multidisciplinary teams, ensuring alignment from concept through production, approvals, proofing, and final asset delivery to regional partners
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HOKA

You've never run in anything like HOKA. Maximal cushion and minimal weight. Why run when you can fly?

Goleta, California, USA
1.5K employees (292 in marketing)

Traffic Signals

Monthly Visitors
12.5M
Monthly Google Ads Budget
$154.5K
Traffic Source Mix
Search
46%
Direct
45.3%
Referral
4.5%
Social
1.8%
Paid
2.2%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
214 (14% of company)
Median Career Experience
12.5 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1

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