Sr. Professional Performance Marketing

Baltimore, MD (Hybrid)

$75K/yr – $100K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

Job Summary

Own and drive the North America Media Performance Marketing program, aligning agency partners and cross-functional teams to drive revenue and coordinate promotions, budgets, briefs, and creative timelines.

  • Lead cross-functional collaboration with Planning, Creative, Merchandising, and Sales to align on promotions and timing
  • Partner with external agencies to strategize, plan, and execute media performance campaigns

Job Description

Responsibilities

  • This role partners with and reports into the Director, Performance Marketing
  • Assist/Execute the Media Performance Marketing program for North America
  • Play an important and active role in driving revenue for the business by ensuring alignment and collaboration with agency partners across the Performance space
  • Partner internally across Planning, Creative, Merchandising, Sales to align promotions/product releases and communicate plans and timing to support these offers
  • Partner with Marketing Agencies overseeing our Media Performance Marketing program to strategize, collaborate, plan & execute the overall approach
  • Partner with Agency overseeing our Retail Marketing efforts; strategize, collaborate, plan & execute within marketing channels
  • Assist and support other areas of the Acquisition Marketing team
  • Building out written briefs (creative, strategic) for Agency and Media partners tied to given campaign projects. Help Manage/assist the creative development timeline process and tracking marketing budgets. Management of vendor payment process, creation of PO#’s and tracking PO submissions within Ariba system.
  • Collaborate with internal and external partners to understand the target consumer and KPI metrics to evaluate our effectiveness in reaching that consumer. Use consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance

Requirements

  • BA in Marketing or related field
  • 3+ Years of Performance Marketing experience, focused in Social Media, Paid Search, Google Shopping, Affiliate, In-Store Retail Marketing etc.
  • Ability to prioritize and work under pressure with multiple deadlines
  • Ability to self-start and deliver results in a fast-paced environment.
  • Ability to establish an independent view while effectively collaborating in decision-making forums
  • Proven ability to manage a Performance focused program (Social, Search, Affiliate etc.)
  • Proven ability to manage multiple responsibilities with parallel timelines
  • Experience assisting with the creation of departmental strategies and/or plans
  • Experience solving and communicating complex strategies to cross-functional partners.
  • Ability to organize large amounts of information and track / meet many competing deadlines.

Preferred

  • Prior experience writing creative and/or tactical briefs a plus

Benefits

  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
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Under Armour

3.8 Glassdoor

Under Armour is obsessed with being better, stronger, and more focused than anyone else out there. Our mission: to make athletes better. Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.

Founded in 1996
Baltimore, Maryland, US
12K employees (1,203 in marketing)
67% recommend to a friend
68% CEO approval

Salaries

Posted range

$75K/yr – $100K/yr

Taken straight from the job posting.

See all Under Armour salaries

Funding

Total Funding
$567.4M
Last Raise
$67.4M
Post IPO Secondary, 2 months ago

Funding History

  • Jan 2026
    Post IPO Secondary • $67.4M
  • Jun 2025
    Post IPO Debt • $400M
  • May 2023
    Post IPO Secondary • $100M

Traffic Signals

Monthly Visitors
7.9M
Monthly Google Ads Budget
$778.3K
Traffic Source Mix
Search
27.2%
Direct
56.8%
Referral
7.7%
Social
3.9%
Paid
4.3%

Headcount Trend

Current headcount: ~12.7K

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Sr. Professional Performance Marketing

Under Armour · Baltimore, MD · Hybrid