Responsibilities

• ICP & Persona Management: Own and maintain Omnicell's ICP definitions and buyer persona architecture - ensuring personas are grounded in market reality, commercially actionable, and consistently applied across pillar PMM work. Partner with Sales, Customer Success, and Product to validate and refine persona profiles based on win/loss data, customer interviews, and market shifts. Serve as the portfolio-wide resource on buyer dynamics - health system decision-making structures, buying committees, value analysis processes, and clinical vs. economic influencer mapping.
• Portfolio Positioning & Messaging Architecture: Develop and maintain portfolio-level positioning and messaging architecture - ensuring each pillar's messaging ladders to a coherent enterprise story without contradiction or redundancy. Define the cross-portfolio value proposition and narrative connective tissue between Hospital Solutions, Outpatient Services, and Enterprise Intelligence. Serve as the arbiter of portfolio messaging consistency across pillar PMMs, sales enablement, and customer-facing content.
• Portfolio Storytelling: Build and maintain the enterprise portfolio story - a narrative that health system buyers can understand, act on, and share internally. Develop portfolio-level content assets (narratives, frameworks, one-pagers, presentations) that give Sales a consistent story across the full Omnicell portfolio. Translate complex, multi-solution capabilities into clear business value for executive and clinical stakeholders.
• Executive & C-Suite Narrative: Develop the executive-level portfolio story for CPO, CFO, and CMO conversations - where breadth of vision and business outcomes matter more than product detail. Build and maintain assets for executive briefings, strategic account reviews, and board-level conversations. Partner with Sales leadership and the Sr. Director on high-stakes executive engagements where the portfolio narrative needs to be elevated or customized.
• Sales Enablement Deliverables: Own the portfolio-level sales enablement asset library - cross-sell playbooks, battlecards, talk tracks, objection handling guides, and ROI frameworks. Ensure enablement assets are current, accessible, and consistently reflect the portfolio positioning and messaging architecture. Partner with pillar PMMs and Sales Enablement to identify field readiness gaps and close them with targeted assets.
• Customer Evidence & ROI: Own the portfolio-level customer evidence strategy - developing and maintaining case studies, outcome data, and ROI frameworks that demonstrate compounding portfolio value across care settings. Develop quantified proof points (cost savings, efficiency gains, patient safety improvements) that span multiple solutions and resonate with economic buyers. Partner with Customer Success and pillar PMMs to source stories and data that validate cross-portfolio value realization.
• Cross-Portfolio Value Realization: Own cross-sell and upsell narrative frameworks - articulating how Omnicell solutions create compounding value when deployed together. Identify and develop cross-portfolio use cases, proof points, and customer stories that demonstrate integrated value. Support retention and expansion conversations with portfolio-level messaging that reinforces the Omnicell relationship.
• Product Roadmap & Launch Calendar: Maintain the portfolio-level roadmap narrative - translating developments across all three pillars into a forward-looking market story that builds buyer confidence. Own the portfolio launch calendar - tracking launches across pillars, identifying sequencing dependencies, and ensuring cross-pillar launches are coordinated.

Requirements

• Bachelor's degree in marketing, business, communications, or related field.
• 5+ years in product marketing or portfolio marketing in B2B technology or healthcare.
• Demonstrated experience developing positioning, messaging frameworks, or portfolio narratives for a multi-product portfolio.
• Experience building buyer personas and ICP definitions in a complex enterprise selling environment.
• Track record developing sales enablement assets and customer evidence that influenced pipeline and revenue outcomes.

Preferred

• Experience marketing healthcare technology - pharmacy automation, clinical software, connected care, or related.
• Background supporting enterprise health system sales with cross-portfolio or platform narratives.
• Familiarity with medication management workflows across inpatient and outpatient settings.
• Experience developing executive briefing materials or C-suite narratives for strategic account engagement.
• Track record developing cross-sell or upsell messaging frameworks in a multi-solution portfolio.