Responsibilities

• Craft messaging frameworks for various BtoB technology features and services, explaining how Amazon Business is uniquely positioned to serve BtoB audiences.
• Own marketing strategies for new tech features, with responsibility for building launch and GTM plans, and processes to scale across relevant audiences and geographies.
• Create written and interactive content on Amazon Business features and solutions, serving as the primary contact and subject matter expert related to marketing strategies and initiatives for assigned technology charter.
• Develop and maintain relationships with key product stakeholders and decision-makers across product and marketing organization.
• Engage with industry analysts on briefings and research to help inform product roadmap.
• Work closely with peer marketing managers to integrate features and capabilities into digital campaigns and go-to-market programs.
• Manage measurement and reporting for product marketing programs and campaigns for regular reviews.
• Analyze program performance data and identify opportunities for improvement or investment.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
• The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.