Responsibilities

• Messaging and positioning: Own the messaging, positioning, and talk tracks for the Analytics portfolio. Keep product, sales, marketing, and leadership aligned as the market, product, and competitive landscape evolve.
• GTM strategy and execution: Build and execute the end-to-end go-to-market plan for the Analytics portfolio. This includes ICP definition, channel strategy, campaign execution, launch moments, and success metrics.
• Competitive intelligence: Serve as the in-house expert on competitors such as Amplitude, Mixpanel, Heap, PostHog, and others. Build battlecards, win/loss insights, and positioning that helps sales win late-stage deals.
• Pipeline ownership: Define the channel mix and run campaigns that directly support marketing-sourced ARR for the Analytics portfolio. Connect marketing activity to measurable commercial outcomes.
• Analyst and influencer relations: Build and execute analyst and influencer relations for product analytics. Earn Pendo recognition in the spaces where buyers do their research and validate vendor decisions.
• Sales and partner enablement: Develop enablement that helps revenue teams have sharp, credible conversations with product managers, data analysts, and growth teams. Translate technical differentiation into practical guidance sellers can use.
• PLG motion: Partner with product and growth on self-serve activation, freemium-to-paid conversion, and in-product messaging. Help turn trial users into engaged advocates and customers.
• Metrics ownership: Define and own the metrics that connect Analytics marketing activity to pipeline and commercial outcomes. Track signals such as free-to-paid conversion, activation rates, and marketing-sourced ARR.

Requirements

• 7+ years of marketing experience, including at least 2–3 years in product marketing for a product analytics, data, or developer-facing platform.
• Direct experience using product analytics tools such as Pendo, Amplitude, Mixpanel, PostHog, or similar platforms, with a strong understanding of funnels, retention curves, event schemas, and instrumentation decisions.
• Demonstrated ability to develop and own competitive positioning in a crowded market, translating technical differentiation into buyer-relevant messaging.
• Strong writing and content instincts, including the ability to create crisp narratives, sharp positioning documents, and effective launch communications.
• AI-native approach to work, using tools such as Claude, ChatGPT, or similar platforms to move faster, pressure-test ideas, and raise the quality of what you ship.

Preferred

• Experience working at or alongside a product analytics vendor such as Pendo, Amplitude, Mixpanel, Heap, PostHog, FullStory, or similar.
• Experience with PLG go-to-market motions, including self-serve acquisition, freemium conversion, and community-led distribution.
• Familiarity with event-based analytics, session replay, funnel analysis, cohort retention, or A/B testing concepts.
• Experience building or contributing to analyst relations programs with organizations such as Gartner, Forrester, or G2 in a product analytics or adjacent space.

Benefits

• Benefits: Pendo offers highly competitive United States benefits, including employer-heavy health coverage with $0 premium options, strong 401(k) match, equity, and flexible time off.